The Effects of Corporate Reputation, Customer Trust towards Employees, and Customer Identification on Purchase Intention
Influence Mechanisms of Customer Orientation and Employee Orientation on Customer Satisfaction
Impact of Consumption Values on New Product Adoption by Chinese Consumers
The Antecedents and Consequences of Perceived Risk: Empirical Evidence from the Chinese Insurance Industry
Influence Mechanisms of Store Image on Customer Satisfaction: A Study of General Merchandise Stores
A Study of Chinese Multinationals Global Marketing Strategies Based on CGMS Model—an Investigation of 97 Chinese Multinationals Impact on Distributor Trust by Perceived Manufacture Justice: A Case Study of Channel Relations in the Chinese
Cell Phone Industry
Empirical Study of Effects from Consumer Product Knowledge to Information Search Effort—A Case of Mobile Phone Consumers
A Comparative Study on the Impact of Relational Benefits on Customer Loyalty in Service Industries