本书的主副课文以及案例几乎全部选自近两两年的本领域**刊物，反映了当代*新的商务理念和实务，题材涉及商务本质，创新模式，危机应对，定价与消费等内容。

Contents
UnitOneWhat’saBusinessFor?
Preview
Text
WritingAssignment
FurtherReading
NegotiatingtheSpiritoftheDeal
UnitTwoThey’reNotEmployees，They’rePeople
Preview
Text
WritingAssignment
FurtherReading
HowtoStayStuckintheWrongCareer
UnitThreeFindingYourInnovationSweetSpot
Preview
Text
WritingAssignment
FurtherReading
ANewTypeofPractitioner
UnitFourInsideMicrosoft
Preview
Text
WritingAssignment
FurtherReading
IsSilencingKillingYourCompany?
UnitFivePricingandthePsychologyofConsumption
Preview
Text
WritingAssignment
FurtherReading
IsLoyaltyProfitable?
UnitSixTheHiddenChallengeofCross-borderNegotiations
Preview
Text
WritingAssignment
FurtherReading
NegotiatingWithoutaNet
……