1 Getting Ready to Write:Begin at the Beginning 2 Narration:A Story to Tell 3 Description:Building Images 4 Processes:Simple Magic 5 Evaluation:Comparing Different Views 6 Informing:Diseases that Affect Us 7 Researching:Getting to the Source 8 Analyzing:All in the Family 9 Persuading:Making a Case 10 Proposing:The Science of Business,the Business of Science