本书在全球化跨文化的背景下,论述当今国际贸易与国际管理的新特点。全书共分四章:文化的含义和维度;跨文化管理;组织的文化与多样性;跨文化交流与谈判。本书作者是国际知名的管理学和心理学专家,在对文化的认识上没有意识形态的偏见。作者认为文化不具有优劣之分,了解、适应和尊重每种文化的不同特点是有效进行跨文化沟通的基础。
本书适用于跨国企业管理者、跨国企业研究者以及从事或将要从事国际贸易业务的广大读者。
作者简介:
FRED LUTHANS is the George Holmes Distinguished Professor of Management at the University of Nebraska-Lincoin. He is also a senior research scientist with Gallup Inc. He received his BA, MBA, and PhD from the University of Iowa, where he received the Distinguished Alumni Award in 2002. Whi

CHAPTER 1 The Meanings and Dimensions of Culture
Objectives of the Chapter
The World of BnsineasWeek: Will Coke's Water
Meet Its Waterloo?
The Nature of Culture,
Cultural Diversity
Values in Culture
Hofstede's Cultural Dimensions
Power Distance
Uncertainty Avoidance
Individualism
Masculinity
Integrating the Dimensions
Attitudinal Dimensions of Culture
Work Value and Attitude Similarities
Country Clusters
Trompenaars's Cultural Dimcmions
Universalism vs. Panicularism
Indvidualism vs. Communitarianism
Neutral vs. Emotional
Specific vs. Duffuse
Achievement vs. Ascription,
Time
The Environment
Cultural Patterns or Clusters
Integrating Culture and Management: The GLOBE
Project
Culture and Management
GLOBE's Cultural Dimensions
GLOBE Country Analysis
The World of BusinessWeek-Revisited
Summary of Key Points
Key Terms
Review and Discussion Questions
Intemet Exercise: BMW Goes National and Intemational
You Be the International Management Consultant:
A Jumping-Off Place
CHAPTER 2 Managing Across Cultures
Objectives of the Chapter
The World of BusinemWeek: Waking Up Heineken,
The Strategy for Managing Across Cultures
Strategic Predispositions
Meeting the Challenge
Cross-Cultural Differences and Similarities
Parochialisn and Simplification
Similarities Across Cultures
Many Differences Across Cultures
Cultural Differences in Selected Countries and
Regions
Doing Business in China
Doing Business in Russia
Doing Business in India
Doing Business in France
Doing Business in Arab Countries
The World of BusinessWeek-Revisited
……
CHAPTER 3 Organizational Cultures and Di-versity
CHAPTER 4 Cross-Cultural Communication and Negotiation
Endnotes
Glossary

本书涵盖了文化的维度与含义、跨文化管理、组织的文化与多样性及跨文化交流与谈判等内容,其特点是:从多文化环境去诠释管理理念,从组织内部去挖掘管理方法;注重跨文化交流与沟通,在尊重不同文化的基础上加强管理;全书结构清晰,案例丰富,是从事国际贸易业务以及MNC管理者的**书籍。