本书体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。

Unit 1 Management
Part One Warmup
Part TwoReading 1 Managing Oneself
Reading 2 A Brief History of Management
QuizEffective Management
Part Three Exercises
Part Four Case Study 1 Bill Gates and Microsoft
Case Study 2 The Expansion of Blue Streak
Part Five Skillsbuilding
Unit 2 Organizational Behavior
Part One Warmup
Part Two Reading 1 Introduction to Organizational Behavior
Reading 2 Contemporary Theories of Motivation
Selfassessment
Part Three Exercises
Part Four Case Study 1 Nestlés CEO on Managing Change
Case Study 2 Carol Bernick， President of AlbertoCulver，
North America
Part Five Selfassessment
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Unit 9 Managerial Economics
Unit 10 Ecommerce
Part One Warmup
Keys to Exercises

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