本书的前几版都获得了很大成功,是世界范围内广泛采用的电子商务教材。在前一版的基础上,本书详细解释了电子商务的持续演进和发展。为了反映经济变化以及相应的商业的发展,本书**强调了收益增加和交易成本降低模型,介绍了*近的技术发展,包括在电子商务领域覆盖率不断增长的无线技术 (m-commerce) 。本书内容丰富,论述严谨,每一章都引入*新的灵活运用技术和真实商业案例来增强教育价值,清晰地介绍了电子商务概念以及不断涌现的新技术,包含及时的内容总结、术语汇总和大量练习题。本书提供在线网络支持,为学习本书的读者提供丰富的在线实例。
本书适合作为高等院校相关专业的电子商务课程教材,也可供从事电子商务的专业人士参考。

PREFACE
CHAPTER 1 Introduction to Electronic Commerce
Electronic Commerce:The Second Wave
Business Models,Revenue Models,and Business Processes
Economic Forces and Electronic Commerce
Identifying Electronic Commerce Opportunities
International Nature of Electronic Commerce
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research
CHAPTER 2 Technology Infrastructure:The Internet and the World Wide Web
The Internet and the World wide Web
Packet-Switched Networks
Internet Protocols
Markup Languages and the Web
Intranets and Extranets
Internet Connection Options
Voice-Grade Telephone Connections
Internet and the Semantic Web
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research
CHAPTER 3 Selling on the Web:Revenue Models and Building a Web Presence
……
CHAPTER 4 Marketing on the Web
CHAPTER 5 Business-to-Business Strategies:From Electronic Data
CHAPTER 6 Online Auctions,Virtual Communities,and Web Portals
CHAPTER 7 The Environment of Electronic Commerce:Legal,Ethical,and Tax Issues
CHAPTER 8 Web Server Hardware and Software
CHAPTER 9 Electronic Commerce Software
CHAPTER 10 Electronic Commerce Security
CHAPTER 11 Payment Systems For Electronic Commerce
CHAPTER 12 Planning for Electronic Commerce
GLOSSARY
INDEX