Welcome to this entry in the From the Field Series of case collections from HBS Publishing.We have three main objectives for this series:
To enrich readers'understanding of business by presenting coherent collections of fieldbased research published by Harvard Business School.Understanding business involves much more than earnings reports and news headlines.It means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they de

The Pharma Giants:Ready for the 21 Century?
Eli Lilly: The Evista Project
Merck-Medco:Vertical Integration in the Pharmaceutical Industry
Novartis:Betting on Life Sciences
Biopure Corporation
Millenium Pharmaceuticals,Inc,(A)
From Mananing Pills to Managing Brands

Each item in this collection has been chosen because it reveals it reveals important elements that shape today's biotechnology and pharmaceuticals.Each of the seven items is introduced with a summary and followed by a set of "Questions and Ideas to Consider"that we hope will drive you to the Internet for more research!