本教材在课文的选择上，力求选择内容较新、语言较地道的素材——多数选用英美原文，还采用了日常业务往来的函电或经贸短文为课文。内容介绍主要业务环节或有关知识，以扩大赏视野，丰富知识，便于继续深造。
本教材分上、下两册，每学期一册。上册配有单词、中文注解及例句译文；下册注解中作对专业性较强的例句配有中文外，其他部分一概不附中文，以培养学生使用工具书的习惯和能力。第册后附有课文译文及练习答案，以供参考。
鉴于本书对象广泛，条件差异，使用者可按各自程序采取不同的学习进度。

Lesson One Marketing
Lesson Two Advertisting
Lesson Three Sending Samples and Placing Orders
Lesson Four Packaging
Lesson Five Foreign Exchange
Lesson Six Documents Required for D/P Payment Terms
Lesson Seven Complaints and Handling Complaints
Lesson Eight How to Talk to Visitors on Your Stand
Lesson Nine A Talk on EFN Treatment
Lesson Ten Lloyd's of london
Lesson Eleven Global Competition in a Changing World Economy
Lesson Twelve The Internet
Lesson Thirteen The Internet:the Futurestic Marketplace
Lesson Fourteen How a Cyberbiz Works
Lesson Fifteen EDI and the Internet
The Chinese Versions of the Texts and Keys to the Exercises