目录PartIIntroductionChapter1Economicperspectives1.1TimeconceptsLeisureandworkRecreationandentertainmentTimeExpansionofleisuretime1.2SupplyanddemandfactorsProductivityDemandforleisureExpectedutilitycomparisonsDemographicsanddebtsBarrierstoentry1.3PrimaryprinciplesMarginalmattersPricediscriminationPublicgoodcharacteristics1.4Personal-consumptionexpenditurerelationships1.5IndustrystructuresandsegmentsStructuresSegments1.6ValuationvariablesDiscountedcashflowsComparisonmethodsOptions1.7ConcludingremarksSelectedadditionalreadingPartIIMedia-dependententertainmentChapter2Moviemacroeconomics2.1Flickeringimages2.2MaytheforcesbewithyouEvolutionaryelementsTechnologyCapitalPeckingordersExhibitionProductionanddistribution2.3UpsanddownsAdmissioncyclesPricesandelasticitiesProductionstartsandcapitalReleasesandinventoriesMarket-sharefactorsCollateralfactorsExchange-rateeffectsTradeeffectsFinancialaggregates2.4Markets-primaryandsecondary2.**ssetsFilmlibrariesTechnologyUtilizationratesInterestandinflationratesCollectionsandcontractsLibrarytransfersRealestate2.6ConcludingremarksSelectedadditionalreadingChapter3Makingandmarketingmovies3.1Propertiesphysicalandmental3.2FinancialfoundationsCommon-stockofferingsCombinationdealsLimitedpartnershipsandtaxsheltersBankloans3.3ProductionpreliminariesThebigpictureLaborunions3.4MarketingmattersDistributorsandexhibitorsSequencingDistributor-exhibitorcontractsReleasestrategies,bidding,andotherrelatedpracticesExhibitionindustrycharacteristicsCapacityandcompetitionRentalspercentagesHomevideoandmerchandisingHomevideoMerchandisingMarketingcosts3.5Profitabilitysynopsis3.6ConcludingremarksSelectedadditionalreadingChapter4Financialaccountinginmoviesandtelevision4.1DollarsandsenseContractcloutOrchestratingthenumbers4.2CorporateoverviewRevenue-recognitionfactorsInventoriesAmortizationofinventoryUnamortizedresidualsInterestexpenseandothercostsCalculationcontroversiesStatementofPosition00-2Mergerandacquisitionissues4.3Big-pictureaccountingFinancialoverviewParticipationdealsPick-upsCoproduction-distributionTalentparticipationsandbreakevenProducers'participationsandcross-collateralizationsHome-videoparticipationsDistributor-exhibitorcomputationsDistributordealsandexpensesStudiooverheadandotherproductioncostsTruthandconsequences4.4Television-programmingaccountingFeaturelicensingProgramproductionanddistributionDevelopmentandfinancingprocessesSyndicationagreementsCostsofproductionCostsandproblemsofdistributionTimingtroubles4.5WeaklinksExhibitors:thebeginningandtheendDistributor-producerproblems4.6ConcludingremarksSelectedadditionalreadingChapter5Music5.1Feelinggroovy5.2SizeandstructureEconomicinterplayTheAmericansceneTheglobalsceneComposing,publishing,andmanagingRoyaltystreamsPerformancesMechanicalroyaltiesSynchronizationfeesCopyrightGuildsandunionsConcertsandtheaters5.3MakingandmarketingrecordsDealmaker'sdelightProductionagreementsTalentdealsProductioncostsMarketingcostsDistributionandpricingDistributionPricingInterneteffects5.4FinancialaccountingandvaluationArtists'perspectiveCompanyperspectiveValuationaspects5.5ConcludingremarksSelectedadditionalreadingChapter6Broadcasting6.1GoingontheairTechnologyandhistoryBasicoperationsRegulationOrganizationalpatternsandprioritiesNetworksandaffiliatesRatingsandaudiencesInventoriesIndePendentandpublicbroadcastingstations6.2EconomiccharacteristicsMacroeconomicrelationshipsMicroeconomicsconsiderations6.3Financial-performancecharacteristicsVariablecostelementsFinancial-accountingpractices6.4Valuingbroadcastproperties6.5ConcludingremarksSelectedadditionalreadingChapter7Cable7.1FromfaintsignalsPayservicesevolve7.2CableindustrystructureOperationalaspectsFranchisingRevenuerelationships7.3FinancialcharacteristicsCapitalconcernsAccountingconventions7.4DevelopmentdirectionsPay-per-viewCable'scompetitionMMDS/LMDSSMATVDBS/DTHSTVTelephonecompanies7.5Valuingcable-systemproperties7.6ConcludingremarksSelectedadditionalreadingChapter8TheInternet8.1Castingawidenet8.2RulesoftheroadLawsofthemediaNetworkfeatures8.3OperationalaspectsAgentofchangeRevenuesourcesAdvertisingFees8.4AccountingandvaluationAccountingValuation8.5ConcludingremarksSelectedadditionalreadingChapter9Publishing9.1Gutenberg'sgiftFirstwordsOperatingcharacteristics9.2SegmentspecificsBooksEducational/professionalTradePeriodicalsNewspapersMagazinesandotherperio