本教材以外贸业务环节为线索,根据外语认知特点、应用型本科及高职学生认知学习特点和课堂教学组织需要。在结构编排上以商务英语信函常用句法结构操练为核心,以*终完成国际商务各业务环节的信函写作为目标。考虑到学生的实际需要,本教材特意在*后一个单元的教学内容定为求职信函的写作学习。此外,为方便学习和今后工作.本教材还附有四个附录,提供有关美国、加拿大州名、省名的标准英语缩写;常用地址和商务机构缩略语;世界主要机场、港口名称英中对照表等。授课老师可以免费获取本书练习中的所有详细参考答案。
本教材每个单元基本结构为相关业务知识的英语简介、样函8封、实用句型、写作指导及练习部分组成。练习部分又分为常规性练习(Part A)、进口商(买方)角度的练习(Part B)和出口商(卖方)角度的练习(Part C)。

总序
前言
Unit1 Essentials of a Business Letter
商务信函的基本要素
1.1 Layout of a Business Letter
1.2 Letter Styles
1.3 Addressing Envelopes
1.4 Faxes and E-Mails
Exercises
Unit2 Starting Business and Establishing Business Relation
开始业务与建立业务关系
2.1 Related BusinessKnow ledge
2.2 Text
2.3 Useful Sentences
2.4 Writing Tutorial:Deciding the Type of Your Letter
Exercises
Unit3 Enquiries and Quotations
询价与报价
3.1 Related BusinessKnow ledge
3.2 Text
3.3 Useful Sentences
3.4 Writing Tutorial:Beginning of a Business Letter
Exercises
Unit4 Offer,Counter-Offer,Acceptance and Refusal
发盘、还盘、接受或拒绝
4.1 Related Business Knowledge
4.2 Text
4.3 Useful Sentences
4.4 W riting Tutorial:Singling out the Key Purpose of Your Letter
Exercises
Unit5 Credit and Status Enquires and Their Replies
资信查询及回复
5.1 Related Business Knowledge
5.2 Text
5.3 Useful Sentences
5.4 Writing Tutorial:CorrectParagraph
Exercises
Unit6 Order,Acceptance and Refusal
订单、接受订单以及谢绝订单
6.1 Related BusinessKnow ledge
6.2 Text
6.3 Useful Sentences
6.4 Writing Tutorial:Making A Businesslike Ending
Exercises
Unit7 Conclusion of Business and the Fulfillment of a Contract
交易的达成和合同的履行
7.1 Related Business Knowledge
7.2 Text
7.3 Useful Sentences
7.4 Writing Tutorial:Proper Wording
Exercises
Unit8 Letters to Discuss Payment
洽谈支付方式信
8.1 Related Business Knowledge
8.2 Text
8.3 Useful Sentences
8.4 Writing Tutorial:Composing Appropriate Sentences
Exercises
Unit9 Urging the Establishment and Amendment of L/C
敦促开立和修改信用证
9.1 Related Business Knowledge
9.2 Text
9.3 Useful Sentences
9.4 Writing Tutorial:Keeping Coherence
Exercises
Unit10 Packing,Marking and Shipment
包装、运输标志以及装运
10.1 Related Business Knowledge
10.2 Text
10.3 Useful Sentences
10.4 Writing Tutorial:Using the Correct Punctuation
Exercises
Unit11 Marine Insurance
海运保险
11.1 Related Business Knowledge
11.2 Text
11.3 Useful Sentences
11.4 Writing Tutorial:Revising and Checking for any Possible Mistakes
Exercises
Unit12 Letters to Discuss Agencies
洽谈代理业务信
12.1 Related Business Knowledge
12.2 Text
12.3 Useful Sentences
12.4 Writing Tutorial:Paying Attention to Some Easily Misused Words or Phrases
Exercises
Unit13 Complaints,Disputes,Claims and Their Settlements
投诉、争议、索赔及解决
13.1 Related BusinessKnow ledge
13.2 Text
13.3 Useful Sentences
13.4 Writing Tutorial:Avoiding Dangling Modifiers
Exercises
Unit14 Application Letters
求职信
14.1 Related Business Knowledge
14.2 Text
14.3 Useful Sentences
14.4 Writing Tutorial:Paying Attention to the Sentence Structure
Exercises
AppendixⅠ 美国州名标准缩写
AppendixⅡ 加拿大省名标准缩写
AppendixⅢ 常用地址和商务机构缩略语
AppendixⅣ 世界主要机场、港口名称英中对照表

《国际商务英语信函及写作》完全适合国际商务专业核心骨干课程的需要,同时兼顾了外销员、报关员、单证员、跟单员、货运代理、报检员等职业考试的要求,既可作为广大高职高专院校、应用型本科院校学生的教材,又可供从事外贸业务的人员用作专业培训的参考用书。
·以能力为本位,强调对学生应用能力的培养;
·注重技能的训练,在基本原理的基础上,将技能实训引进来,让学生通过实训学会解决问题;
·注重启发性,各章开头提供有本章学习要点、开篇案例等让学生带着问题学习;
·具有综合性,将案例分析、小资料等与教材内容有机结合,以开阔视野,锻炼学生把握复杂业务的技能;
·具有可操作性,在教材的各章之后附有一定量的思考题供学生消化,主要教材附有习题集或实训指导;
·与职业规划相衔接,在内容和练习等方面紧扣相关的考试要求;
·注重对新知识的介绍,国际贸易环境处在不断的变化之中,本教材尽可能地将这些新知识、新方式、新手段介绍进来。以提高学生的适应能力。