专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业学校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。 《管理英语》是该系列教材之一。本书从专业人员实际工作的需要出发进行设计和编写。选材新颖、点面结合、内容丰富、语言规范;练习兼具实用性和针对性。 全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务

Unit 1 Management Tunctions
Reading and Translating 1
Reading A: Management Functions 1
Reading B: A Letter of Appointment 5
Simulated Writing-Business Letters 8
Listening and Speaking--Establish Business Relationship

Unit 2 Personnel Management
Reading and Translating 17
Reading A: Current Assessment 17
Reading B: Job Description 21
Simulated Writing--Fax 23
Listening and Speaking--Inquiry and Offer 26

Unit 3 Finance Management
Reading and Translating 31
Reading A: Cash Management 31
Reading B: Alfman Manufacturing Company Income Statement
Simulated WritingmQuotation 37
Listening and Speaking--Order 41

Unit4 Ouality Mannaement
Reading and Translating 45
Reading A: Total Quality Management 45
Reading B: Recruitment Ad 49
Simulated Writing--Comervial Invoice 51
Listening and Speaking--Setting Up a Joint Venture 54

Unit 5 Mararketing Management
Reading and Translating 59
Reading A: The Growth of Direct Marketing and Electronic Shopping 59
Reading B: Customerization Ad 63
Simulated Writing--Bill of Exchange 65
Listening and Speaking--Technology Transfer & Technical Cooperation 69

Unit 6 Rankina Management
Reading and Translating 73
Reading A: Types of Bank 73
Reading B: Letter of Credit 77
Simulated WritingmApplication for Letter of Credit 79
Listening and SpeakingmPayment 84

Unit7 Gnsurance Management
Reading and Translating 88
Reading A: Insurable Risks 88
Reading B: Life Insurance Application to the COUNCIL Life Insurance Company 92
Simulated Writing--Insurance Policy 95
Listening and Speaking--Insurance and Claim 98

Unit 8 Securities Management
Reading and Translating 103
Reading A: The Stock Market 103
Reading B: Newspaper Stock / Bond Quotation 107
Simulated Writing--Bill of Lading 109
Listening and Speaking--Packing and Shipment 113

Unit 9 Tnternationa Trade
Reading and Translating 118
Reading A: Tariff Protection 118
Reading B: Notice of Invitation for Bids 122
Simulated Writing-Sales Contract 124
Listening and SpeakingmSigning a Contract 129

Unit 10 Business Ethics
Reading and Translating 134
Reading A: Business Ethics 134
Reading B: Unfair and Deceptive Practices in Advertising 138
Simulated Writing-inter-office Memos 140
Listening and Speaking--Management of a Joint Venture 144
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