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管理英语
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管理英语

  • 作者:教育部管理英语教材编写组编
  • 出版社:高等教育出版社
  • ISBN:9787040087826
  • 出版日期:2003年05月01日
  • 页数:232
  • 定价:¥25.00
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    内容提要
    专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业学校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。 《管理英语》是该系列教材之一。本书从专业人员实际工作的需要出发进行设计和编写。选材新颖、点面结合、内容丰富、语言规范;练习兼具实用性和针对性。 全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务
    目录
    Unit 1 Management Tunctions
    Reading and Translating 1
    Reading A: Management Functions 1
    Reading B: A Letter of Appointment 5
    Simulated Writing-Business Letters 8
    Listening and Speaking--Establish Business Relationship

    Unit 2 Personnel Management
    Reading and Translating 17
    Reading A: Current Assessment 17
    Reading B: Job Description 21
    Simulated Writing--Fax 23
    Listening and Speaking--Inquiry and Offer 26

    Unit 3 Finance Management
    Reading and Translating 31
    Reading A: Cash Management 31
    Reading B: Alfman Manufacturing Company Income Statement
    Simulated WritingmQuotation 37
    Listening and Speaking--Order 41

    Unit4 Ouality Mannaement
    Reading and Translating 45
    Reading A: Total Quality Management 45
    Reading B: Recruitment Ad 49
    Simulated Writing--Comervial Invoice 51
    Listening and Speaking--Setting Up a Joint Venture 54

    Unit 5 Mararketing Management
    Reading and Translating 59
    Reading A: The Growth of Direct Marketing and Electronic Shopping 59
    Reading B: Customerization Ad 63
    Simulated Writing--Bill of Exchange 65
    Listening and Speaking--Technology Transfer & Technical Cooperation 69

    Unit 6 Rankina Management
    Reading and Translating 73
    Reading A: Types of Bank 73
    Reading B: Letter of Credit 77
    Simulated WritingmApplication for Letter of Credit 79
    Listening and SpeakingmPayment 84

    Unit7 Gnsurance Management
    Reading and Translating 88
    Reading A: Insurable Risks 88
    Reading B: Life Insurance Application to the COUNCIL Life Insurance Company 92
    Simulated Writing--Insurance Policy 95
    Listening and Speaking--Insurance and Claim 98

    Unit 8 Securities Management
    Reading and Translating 103
    Reading A: The Stock Market 103
    Reading B: Newspaper Stock / Bond Quotation 107
    Simulated Writing--Bill of Lading 109
    Listening and Speaking--Packing and Shipment 113

    Unit 9 Tnternationa Trade
    Reading and Translating 118
    Reading A: Tariff Protection 118
    Reading B: Notice of Invitation for Bids 122
    Simulated Writing-Sales Contract 124
    Listening and SpeakingmSigning a Contract 129

    Unit 10 Business Ethics
    Reading and Translating 134
    Reading A: Business Ethics 134
    Reading B: Unfair and Deceptive Practices in Advertising 138
    Simulated Writing-inter-office Memos 140
    Listening and Speaking--Management of a Joint Venture 144
    参考答案
    参考译文
    ……
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