旅游经济学以市场经济理论为指导,运用西方经济学、管理学和旅游学等多科知识和方法,全面阐述了旅游经济学的基本理论和方法。全书共有14章,主要介绍旅游的基本知识、旅游者和旅游的特征、旅游产品;旅游的发展脉络;旅游的动机和影响旅游的各种因素;旅游资源的特点及旅游资源理论;比较优势、偏好重叠、规模经济、产品差异、竞争和创新、相互依存、经济一体化和博弈等旅游理论;旅游需求和旅游供给;旅游企业的目标和管理模式;旅游业的竞争、反竞争和进入方式;旅游业的经济影响、社会影响以及文化影响和环境影响旅游的关联效应和北数效应;旅游营销周戎模型;网络对旅游业不同环节的作用和影响;各国对国际旅游业采取的管理政策和措施等。全书融理论与实践于一体,既有定性理论分析,又有定量实证检验,同时也具有较强的时代性和参考价值,书后的附录更是研究旅游经济学必不可少的参考内容。

Chapter 1 The Basic Knowledge of Tourism
Reading Material: World Tourism Organization Changes Its Abbreviation to UNWTO
Chapter 2 The History of Tourism
Reading Material: International Tourism Obtains Its Best Results in 20 Years
Chapter 3 Tourism Psychology
Reading Material: Global Code of Ethics Keeps Growing in Importance
Chapter 4 Tourism Resources
Reading Material: Asian Destinations on the Rise in World Tourism Ranking
Chapter 5 The Theories of Tourism
Reading Material: Dynamics of Travel and Tourism
Chapter 6 Tourism Demand
Reading Material: High Oil Prices Yet to Impact on Tourism
Chapter 7 Tourism Supply
Reading Material: Travel and Tourism in China in 2004
Chapter 8 Tourism Enterprises
Reading Material: The World's Biggest Industry Ever But Poorly Managed for the Environment
Chapter 9 Tourism Competition
Reoding Material- New Trovel & Tourism Competitiveness Statistics
Chapter 10 The Impact of International Tourism
Reading Material: Sustainoble Tourism-- Eliminating Poverty(STeEP)
Chapter 11 Tourism Multipliers
Reading Moterial: MGM2 ond MITEIM Model
Chapter 12 Tourism Marketing
Reading Material: International Tourism in 2005
Chapter 13 Tourism and the Internet
Reading Material: Tourism in China
Chapter 14 Tourism Regulation and Policy
Reading Moterial. Tourism 2020 Vision
Appendix A International Tourism Arrivals by Country of Destinatio
Appendix B International Tourism Receipts(US)
Appendix C Tourism Competitiveness of the Whole World(2004)
Appendix D China Tourism Statistics
Glossary