《商务英语/高职高专“十二五”国际贸易专业(含金融方向)系列规划教材》适合用作高等院校商贸类、经济类、管理类专业的全英语教学和双语教学教材,高职高专商务英语专业的学习教材,也适合用作一般企业人员的培训教材,以及职场人士的自学参考用书。旨在为学习者提供真实商务活动中*直接和*鲜活的英语语言和商务知识。
以日常工作中的介绍,打电话,协商沟通,参加会议,社交等基本商务技能,以及公司结构市场营销、产品与服务、进出口业务以及企业文化与商业伦理等16个典型的工作情境为背景,书中的每单元的课程设计均以真实的工作任务为素材,贴近真实商务环境。着力培养学习者在实际工作中用英语进行沟通和解决问题的能力。采用模块设计,增加了教学灵活性。教师可根据教学需要安排次序、灵活采用。同时,每个单元辅之以“BEC链接”,提供BEC考试的模拟题以方便学习者及时检验学习成果和熟悉BEC考试的模式。
所有听力素材均来自实际商务英语工作环境,有需要听力素材、听力原文和答案的教师或学习者可联络出版社或作者。
商务英语_吴阿娜 主编_西安交通大学出版社_

Module 1 Job & Career
Situation 1 Application & Interview
Situation 2 Job Descriptions
Situation 3 Corporation Introduction
Module 2 The Business Communication
Situation 1 Telephoning
Situation 2 Business Correspondence
Situation 3 Business Contacts
Module 3 Business Reception
Situation 1 Accommodation Arrangement
Situation 2 Business Banquet Arrangement
Situation 3 Business Travel Arrangement
Module 4 Product Service
Situation 1 Product Description
Situation 2 Product Promotion
Module 5 Marketing
Situation 1 Market development
Situation 2 Marketing
Module 6 Business Meeting
Situation 1 Meeting Arrangement & Preparation
Situation 2 Organizing A Meeting
Module 7 Corporation Management
Situation 1 Corporation Organization
Situation 2 Personal Management
Module 8 Relationship With Clients
Situation 1 Meeting a Business Client
Situation 2 Communication with Clients
Module 9 Business Negotiation
Situation 1 Business Negotiation
Situation 2 Negotiation Process
Module 10 Corporate Culture
Situation 1 Logo
Situation 2 Branding
Module 11 Financial Management
Situation 1 Financing
Situation 2 Company Finances
Situation 3 Risk Management
Situation 4 Investment and Profit
Module 12 Trade Fairs
Situation 1 Preparations for Trade Fairs
Situation 2 Exhibiting at a Trade fair
Module 13 Social Etiquette
Situation 1 Dress & Appearance
Situation 2 Social Settings