Unit One
10 Benefits of the WTO Trading System/1
Unit Two
The Man Who Saved Ferrari /13
Unit Three
Marketing across Cultures/22
Unit Four
Earning the ISO 9000 Seal of Approval/31
Unit Five
Your Claim is Denied/39
Unit Six
Free Trade versus Fair Trade/49
Unit Seven
Plugging into E-Commerce/63
Unit Eight
Buying and Selling Securities/74
Unit Nine
The New Titans/82
Unit Ten
Make Your Dealers Your Partners/94
Unit Eleven
Human Capital/103
Unit Twelve
Do You Have What It Takes/112
Unit Thirteen
Money

Unit One
10 Benefits of the WTO Trading System/1
Unit Two
The Man Who Saved Ferrari /13
Unit Three
Marketing across Cultures/22
Unit Four
Earning the ISO 9000 Seal of Approval/31
Unit Five
Your Claim is Denied/39
Unit Six
Free Trade versus Fair Trade/49
Unit Seven
Plugging into E-Commerce/63
Unit Eight
Buying and Selling Securities/74
Unit Nine
The New Titans/82
Unit Ten
Make Your Dealers Your Partners/94
Unit Eleven
Human Capital/103
Unit Twelve
Do You Have What It Takes/112
Unit Thirteen
Money/124
Unit Fourteen
Here Comes the Euro /135
Unit Fifteen
Electronic Purse/146
Unit Sixteen
Dirty Products and Industries/159
Unit Seventeen
Commodity Agreements/171
Unit Eighteen
The Capital Inflows Problem/183
Unit Nineteen
The Principles of Taxation/194
Unit Twenty
The Nature of the Real Estate Market/208
Key to the Exercises/222

本书的内容涉及国际经贸、电子商务、世界贸易组织、股票、债．券、货币、保险业务、税收、房地产和进出口业务等领域。课文题材广泛，内容新颖，篇幅适中，语言规范。学生通过本教程的学习可以掌握一定数量的专业英语词汇，同时了解国际商务方面的基本知识，为以后开展相关专业的课堂双语教学、阅读英语的原版材料打下较为扎实的语言基础。