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新编旅游英语/高等教育“十三五”规划教材
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新编旅游英语/高等教育“十三五”规划教材

  • 作者:于立新
  • 出版社:中国矿业大学出版社
  • ISBN:9787564635695
  • 出版日期:2017年06月01日
  • 页数:245
  • 定价:¥33.00
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    内容提要
    《新编旅游英语/高等教育“十三五”规划教材》是在旅游产业蓬勃发展的背景下推出的一部反映大旅游业教学和研究前沿成果的专业英语教材,旨在培养学生运用专业英语从事旅游服务、旅游管理,并进行初步的旅游研究的能力,适用于72~96课时的专业英语教学。
    《新编旅游英语/高等教育“十三五”规划教材》共分15个单元,从服务哲学人手,既涵盖了旅游业传统的旅行、食宿、景区等业务领域和旅游产品、旅游营销等商业活动,又探讨了特种旅游、休闲娱乐、户外运动、生态旅游等旅游业的新兴话题,并从沟通、文化、旅游影响、可持续发展等视角对此进行了梳理,是一部体系完备、注重应用、对学生的英语和专业水平的提高均有很大帮助的旅游专业英语教材。
    目录
    Unit 1 Service
    PART I TEXT
    Text A What Are Services?
    Text B Service Level Agreement: Consequences for Non-performance
    PART II DIALOGUE
    Dialogue 1 Applying for a Visa
    Dialogue 2 Booking Tickets
    PART III GOOD TO KNOW:Transportation Terms
    PART IV EXERCISES

    Unit 2 Tourism
    PART I TEXT
    Text A Defining Tourism
    Text B Tourism, Good or Bad
    PART II DIALOGUE
    Dialogue 1 Changing Foreign Currency
    Dialogue 2 Taking a Taxi
    PART III GOOD TO KNOW:At the Airport
    PART IV EXERCISES

    Unit 3 Transportation and Travel Services
    PART I TEXT
    Text A Airline Services
    Text B Travel Services
    PART II DIALOGUE
    Dialogue 1 At the Information Desk
    Dialogue 2 Security Check
    PART III GOOD TO KNOW:Business Service
    PART IV EXERCISES
    Activity 1 Workshop 1.New Headline

    Unit 4 Hospitality Industry
    PART I TEXT
    Text A You Are What You Eat
    Text B Hostel
    PART II DIALOGUE
    Dialogue 1 Going Through Security
    Dialogue 2 Announcements at the Gate
    PART III GOOD TO KNOW.In the Restaurant
    PART IV EXERCISES

    Unit 5 Tourism Attraction
    PART I TEXT
    Text A Touring round Banff
    Text B Tourism Attraction
    PART II DIALOGUE
    Dialogue 1 On the Plane: Captain's Announcement
    Dialogue 2 On the Plane: Having Meal
    PART III GOOD TO KNOW:The Types of Luggage
    PART IV EXERCISES

    Unit 6 Tourist Product
    PART I TEXT
    Text A The Silk Road, from Xi'an to Kashgar
    Text B Banpo Museum
    PART II DIALOGUE
    Dialogue 1 Immigration Formalities
    Dialogue 2 Luggage Claiming
    PART III GOOD TO KNOW:Maintenance and Safety
    PART IV EXERCISES
    Activity 2 Spot Survey and Class Presentation I: Incoming Tourists'Overall Impression on China

    Unit 7 Tourism Marketing
    PART I TEXT
    Text A Tourism Marketing
    Text B Accor Launches Backpacker Brand
    PART II DIALOGUE
    Dialogue 1 Customs Clearance(A)
    Dialogue 2 Customs Clearance(B)
    PART III GOOD TO KNOW:Housekeeping
    PART IV EXERCISES

    Unit 8 Communication
    PART I TEXT
    Text A Developing Interpersonal Skills
    Text B The Concept of "Face" in Chinese-American Interaction
    PART II DIALOGUE
    Dialogue 1 Reserving a Room
    Dialogue 2 Arranging the Luggage
    PART III GOOD TO KNOW:Chinese Traditional Items
    PART IV EXERCISES

    Unit 9 Special Interest Tours
    PART I TEXT
    Text A Virtual Tourism
    Text B Adventure Tours in Antarctica
    PART II DIALOGUE
    Dialogue 1 Tidying the Room
    Dialogue 2 Laundry Service
    PART III GOOD TO KNOW:Cashier's Terms
    PART IV EXERCISES
    Activity 3 Workshop 2:The Ski Resort

    Unit 10 Sports and Outdoor Activities
    PART I TEXT
    Text A Backpacking
    Text B Sport Tourism
    PART II DIALOGUE
    Dialogue 1 Room Service
    Dialogue 2 About the Use of Safe-Deposit Box
    PART III GOOD TO KNOW:Chinese Art
    PART IV EXERCISES

    Unit 11 Leisure and Recreation
    PART I TEXT
    Text A Elephant Tourism in Laos
    Text B Cruise
    PART II DIALOGUE
    Dialogue 1 Additional Bed
    Dialogue 2 Daily Items
    PART III GOOD TO KNOW.Switchboard
    PART IV EXERCISES

    Unit 12 Ecotourism
    PART I TEXT
    Text A Ecotourism
    Text B The Role of Ethics in Ecotourism
    PART II DIALOGUE
    Dialogue 1 Maintenance Service
    Dialogue 2 Lodging a Complaint at a Hotel
    PART III GOOD TO KNOW:Ancient Chinese Architecture
    PART IV EXERCISES
    Activity 4 Spot Survey and Classroom Presentation 2..Museum Visitors' Survey

    Unit 13 Tourism Culture
    PART I TEXT
    Text A What Is Religion?
    Text B Films in Contemporary China
    PART II DIALOGUE
    Dialogue 1 Booking a Table
    Dialogue 2 Having Western Food
    PART III GOOD TO KNOW:Sports Items
    PART IV EXERCISES

    Unit 14 Tourism Impact
    PART I TEXT
    Text A Social Impacts of Tourism
    Text B Ecological Impacts of Tourism
    PART II DIALOGUE
    Dialogue 1 Booking Tickets for Shows
    Dialogue 2 In the Fitness Center
    PART III GOOD TO KNOW:Public Transportation
    PART IV EXERCISES

    Unit 15 Tourism Sustainability
    PART I TEXT
    Text A Tourism Development in Cyprus Needs to Be Sustained
    Text g The Tourist as Target: Direct Victim of Political Instability
    PART II DIALOGUE
    Dialogue 1 Hairdressing
    Dialogue 2 Booking Facilities and Personnel
    PART III GOOD TO KNOW:Chinese Dishes
    PART IV EXERCISES
    Activity 5 Theme Trail Design for a Target City——Take Boston's Freedom Trail as a Template
    Appendix Tourism Links
    REFERENCES

    与描述相符

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