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品牌中国(英文版)
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品牌中国(英文版)

  • 作者:王逸凡 潘忠明 高进安
  • 出版社:五洲传播出版社
  • ISBN:9787508510866
  • 出版日期:2007年07月01日
  • 页数:145
  • 定价:¥50.00
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    内容提要
    At a time of global economic integration, brands have become the strategic resource of a country or a region and are growing to be a symbol of its strength. The more famous brands a country has, the more competitive the country is. Statistics indicate that world-class brands account for tess than 3 percent of the world's total brands, but their products account for more than 40 percent of the global market, and their sales volume has reached about 50 percent. In certain industries, the sales vol
    目录
    Brand and Life
    Brand Awareness of the Chinese People and the Growth of China's Brands
    The Charm of Brands
    Living in the Era of Brands
    Brand Fans and NONO Group
    Chinese Time-honored Name: the Origin of Brands of in China
    Dashila - a Miniature of Chinese Time-honored Brands
    The Crisis of Time-honored Stores
    New Faces of Time-honored Brands
    International Brands:Pacesetter to Modern Life
    1979-1991: The Dawn of a Modern Brand-based Life
    1992-2000: Modem Brand Awareness Taking Roots
    From 2001: Brand Name Products into Ordinary Families
    The Finality of "Foreign Brand Worship"
    Chinese Brands,Part of the Daily Life of the Chinese People
    Food Consumption and Brands
    Modem Housing and Brands
    Culture, Education and Brands
    Tourism, Leisure and Brands
    北京 天津 河北 山西 内蒙古 辽宁 吉林 黑龙江 上海 江苏 浙江 安徽 福建 江西 山东 河南 湖北 湖南 广东 广西 海南 重庆 四川 贵州 云南 西藏 陕西 甘肃 青海 宁夏 新疆 台湾 香港 澳门 海外