• 
  精神分析学引论 新论
  ￥15.90
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  佩蓉谈商务礼仪和沟通
  ￥12.80
• 
  杜拉拉升职记
  ￥9.00
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  从校园到社会
  ￥15.92

《管理沟通理论与实践教程》内容简介:实验**从培养经营管理类学生的动手能力、沟通能力、研究能力和创造性思维出发,率先提出从传统经管课程中“固化”出实验实践课程的思路,这是一种对传统教学模式的突破。
在自然科学、工程、农业和医药等领域,实验是经常需要进行的活动,相应学科的教学中都设有实验课程。但是在像经济、管理、社会等领域,由于涉及人的主观因素和复杂的社会条件,不可控因素过多,再加上规模和成本、**和道德等原因,无法进行像自然科学和工农医等领域中的实验。但是随着信息学科与系统学科的发展,仿真技术不但进入了理工农医学科,也进入了经济、管理等学科,可以认为是一种广义的实验。

Chapter 1 Role of Communication in Business Organizations
1.1 Warm-up Exercise
1.2 Key Concepts
1.2. 1 What Is Managerial Communication
1.2.2 Overview of Theories in Managerial Communication
1.2.3 Types of Communication
1.3 Chapter Review
1.4 Application: The Crisis of an Insurance Company

Chapter 2 The Managerial Communication Process
2.1 Warm-up Exercise
2.2 Key Concepts
2. 2. 1 Levels of Managerial Communication
2. 2. 2 Basic Elements of Communication
2. 2. 3 Basic Communication Principles
2. 2. 4 Managerial Communication and Organizational Socialization
2. 2. 5 Barriers to Effective Communication
2. 2. 6 Strategies for Effective Communication
2.3 Chapter Review
2.4 Application: The Dilemma of a Female Colleague

Chapter 3 Intra-organizational Communication
3.1 Warm-up Exercise
3.2 Key Concepts
3.2. 1 Definition of Intra-organizational Communication
3.2.2 Communication Flows and Networks in an Organization
3.2. 3 Barriers to Effective Internal Communication
3.2.4 Improving Internal Communication
3.3 Chapter Review
3.4 Application: I. A Division Manager's Issues
II. Christrnas Orders

Chapter 4 Inter-organizational Communication
4.1 Warm-up Exercise
4.2 Key Concepts
4. 2. 1 Organizational Environment and Inter-organizational Communication
4.2.2 Maintaining Good Inter-organizational Relationships
4. 2. 3 Boosting Organizational Image
4.2.4 Providing Customer Services
4.3 Chapter Review
4.4 Application : Singan Supermarket

Chapter 5 Interpersonal Communication
5.1 Warm-up Exercise
5.2 Key Concepts
5.2. 1 Definition of Interpersonal Communication
5.2.2 Issues in Interpersonal Communication
5.2. 3 Communication and Conflict
5.2.4 Strategies for Building Harmonious Workplace Relationships
5.3 Chapter Review
5.4 Application : Yuri's Dilemma

Chapter 6 Intercultural Communication
6.1 Warm-up Exercise
6.2 Key Concepts
6. 2. 1 Intercultural and the Myths of Intercultural Communication
6. 2.2 What Is Culture
6. 2.3 Cultural Differences
6.2.4 Characteristics of an Effective Intercultural Communicator
6.3 Chapter Review
6. 4 Application: Expatriate Training Challenge

Chapter 7 Managerial Listening
7.1 Warm-up Exercise
7.2 Key Concepts
7.2. 1 Benefits of Listening
7.2. 2 Barriers to Listening
7.2. 3 Techniques for Effective Listening
7.3 Chapter Review
7.4 Application : Listening-SkiU Training Exercise

Chapter 8 Memos
8.1 Warm-up Exercise
8.2 Key Concepts
8.2. 1 Memos vs Letters
8.2.2 What IsaGood Memo
8.2.3 Writing Process
8.2.4 AMemoModel
8.3 Chapter Review
8.4 Application: Memo Writing Exercises

Chapter 9 Reports
9.1 Warm-up Exercise
9.2 Key Concepts
9. 2. 1 Types of Reports
9. 2. 2 Rules for Writing a Report
9.2.3 Elements of Memo Reports
9.2.4 Elements of Formal Reports
9.3 Chapter Review
9.4 Application : Report Writing Exercises

Chapter 10 Oral Presentations
10.1 Warm-up Exercise
10.2 Key Concepts
10. 2. 1 Presentation Problems
10. 2. 2 Preparing a Presentation
10. 2.3 Delivering Presentations
10.3 Chapter Review
10.4 Application : Haier Group

Chapter 11 Conducting Interviews
11.1 Warm-up Exercise
11.2 Key Concepts
11. 2. 1 What Is Interviewing
11.2. 2 Barriers in the Interview Process
11.2.3 Effective Interviewing on the Part of Interviewer
11.2. 4 Effective Interviewing on the Part of Interviewee
11.3 Chapter Review
11.4 Application : Tom Smith and His Interview