出版日期：2011年06月
ISBN：9787030311078
[十位：7030311078]
页数：299
定价：￥58.00
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《全球商业报道》内容提要：
《STEP BY STEP听懂CNN全球商业报道》精选43篇商业报道，并分为六大主题板块：全球脉动，介绍全球市场脉动和*新科技产品及趋势等；投资理财，报道重大财经事件和个人投资理财之道以及**财经知识；企业管理，介绍国内外知名企业经营理念和成功要素；市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略；品牌理念，介绍知名品牌的发迹与成长历程，以及品牌的成功经营哲学；商场名人，收录CNN专访全球*具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照，除了列出单词和**短语的解析，还针对财经名词和相关资料进行精讲和补充。
《全球商业报道》图书目录：
光盘使用方法
Global News
Are the Desktop's Days Numbered?
iPad and Google Chrome Take Aim at the Traditional Computer Interface
The Shape of Cars to Come
A Look into the Future of Electric Autos and Beyond
In Touch Technology
Pressure-Sensitive Screens Revolutionize High Tech Interaction
H2-Go
Eco-Friendly Riversimple Runs on the Power of Hydrogen
E-Reader Revolution
More Book Lovers Forsake Paaer as the Electronic Medium Takps Off
The Cupboard Is Bare
A Perfect Storm of Factors Sap World Food Supply
Green Screens
Sony Paves the Way to More Eco-Friendly Technology
Search Wars
Microsoft and Yahoo Team to Take on Google
Athens on the Brink
Understanding the Greek Tragedy Unraveling the Eurozone
Investment & Financial Management
Tiny Houses
Some Homeowners Are Thinkinq Small to Stay Debt-Free
Rise of the Zombie Banks
Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade
Is It Inflation or Deflation?
Breaking Down the Jargon of an Economic Crisis
The Lessons of Lehman Brothers
What We Can Learn from the Fall of the Financial Institution
Sharing the Blame
How All Consumers Played a Role in the Financial Crisis
Corporate Management
Building the Starbucks Experience
A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz
Video Game Guru
Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto
adidas vs..PUMA
The Family Footwear Rivalry That Divided a Town
Adidas
Heavenly Hotel
An Eye for Detail Helps Paris' George V Survive Tough Times
From Bath Beads to the Boardroom
CNN Exclusive Interview with Body Shop Founder Anita Roddick
Market & Sales
The Faces of Luxury
Brands Turn to Celebrity Star Power to Drive Sales
Hot Wheels
Luxury Cars Showcase the Need for SlJeed at the North American Auto Show
Hybrid Wars
Toyota and Honda Square Off in Battle for Green
Micro-Malls
Entrepreneurs Dream Big with Tiny Shops
Design Acrobatics
Adobe Tries to Outmaneuver Software Rival Microsoft
French Thumb Their Noses at Apple
iPod Maker Refuses to Sell Music playable on Rival Products
McCoffee vs. Starbucks
Fast Food Giant Brews a Challenge to the Caffeine Kings
Successful Brand Names
The Sweet Smell of Success
Updating Chanel's Timeless Fragrance No.5
Skirting the Recession
Luxury Icon Prada .Survives the Sagging Economy in Style
The Master of Cute
In the Boardroom with Sanrio CEO Shintaro Tsuji
Built for Speed
Ducati Takes MotoGP off the Track and onto the Street
It's His Bag
In the Boardroom with Coach CEO Lew Frankfort
Ho-Hum on iPhone
Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite?
Driven in Style
Rolls-Royce Unveils its Phantom Drophead Coupe
Business Guru
A Meeting of the Minds
CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk
Business and Energy
Say Yum!
A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak
Computing in the Cloud
Google CEO Discusses Competition and Your Digital Future
On the Fast Track
In the Boardroom with Formula One CEO Bernie Ecclestone
Media Master
In the Boardroom with Barry Diller
附录：常用财经词汇
《全球商业报道》编辑推荐与评论：
光盘安装温馨提示
温馨提示
本光盘只能在电脑上带盘运行,将光盘内容考到电脑硬盘上再进行安装则会无法运行,请读者予以谅解。
问题1——360软件的干扰
如果您的电脑装有360软件,请在安装光盘过程中暂时关闭所有与360相关的软件,包括360杀毒软件,360**卫士,360浏览器等。
目前出现的光盘安装问题85%与360软件有关。
问题2——个人电脑缺少系统文件
不同的电脑可能在安装系统时缺少不同的文件。
1. 缺少dll文件或ocx文件
这种情况下通常会弹出“找不到源文件***.dll来安装”或者“找不到源文件***.ocx来安装”的对话框。此时,需要通过右键打开光盘,打开setup文件夹里面的dlls文件夹,找到对话框中提示的文件,将文件复制到c盘/window/system32 里面。
*后重新安装光盘。
如:安装过程中弹出提示:找不到源文件‘g:setup\\@vb5db.dll’来安装
则打开g盘/ setup/ dlls,从中找到vb5db.dll文件,复制到c盘/window/system32 。
2. 缺少exe文件
这种情况下通常会弹出“找不到源文件***.exe来安装”的对话框。此时,右键打开光盘,打开setup文件夹,从中找到对话框中提示的文件,双击文件进行安装。
*后重新安装光盘。重新安装光盘。
通过以上两步,99%的问题都可以解决。如果依然不行,请换一台电脑尝试。
《全球商业报道》作者介绍：
LiveABC互动英语教学集团是英语市场畅销书作者,台湾**多媒体英语教学公司,以发展自行研发的交互式英语教学光盘产品及书籍为主,并结合网络、多媒体互动技术及传统平面出版等重要语言学习途径,协助语言学习者以互动方式有效地学习语言。