法国**绘本画家Jean-Jacques Sempe有一幅漫画是这样的：两个原始人在山洞里，野火照亮了洞穴的壁画，其中一个对另一个说：「朋友，你这幅画画得真好，不过，你这个画廊就逊色了一点啊！」
曾几何时，展品都是以*原始的方式陈列在玻璃橱柜内或挂在水平视线处，一切直接了当；今天，富有品味的参观者再不满足于这种简单，甚至被认为是简陋的展览形式。去看展览，不论是在博物馆还是会议**，目的是要去看展品（艺术品或者商品），但当到达会场的一瞬，震撼心灵的，**不仅是展品，还有展览场地的布置、灯光及陈列设施的设计。
展品需要一个恰当的背幕来加以烘托，而**的展览设计其实也可以成为展品本身。香港设计师 ADO利用纱幔将展厅分隔出不同区域，同时创造了一个如迷宫般、扑朔迷离的展览空间，成为国际多媒体展览上其中一件**的装置作品。
多元化的场地选择丰富了展览的可塑性，由以往艺术品只陈列在艺术馆和画廊里，而带商业性的产品展销就只有在规规矩矩的贸易展中举行，到今天，商场、行人路边都成为临时的展览场地，这种转变启发了更加创新的设计，以迎合各种展览空间，好像多伦多设计师事务所3rd UNCLE desig

序 PREFACE
SAP at CeBIT 2005, Hannover
Totems Communication & Architecture
Telecom Italia Pavilion at ITU Telecom World 2003, Geneva
Park Associati
Hewlett Packard Pavilion at ITU Telecom World 2003, Geneva
H Studio
Audi A4 Launch, Seoul
Karim Rashid Inc
Rockstar Games at Electronic Entertainment Expo, Los Angeles
Freddie Georges Production Group
Teknion at IIDEX NeoCon Canada, Toronto
Burdifilek
POSH at China International Furniture Fair 2004, Guangzhou
In-house Marketing Dept. of POSH Office Systems (HK) Ltd
Dragonair at Hong Kong International Travel Expo 2005, Hong Kong
Conceptual Hong Kong Ltd
Ciot Marble & Granite at Interior Design Show 2004
II BY IV Design Associates Inc
Payot Libraire at Geneva Book Fair 2005, Geneva
MBD Design
Zoellner at Fair "Kind & Jugend" 2004, Cologne
Totems Communication & Architecture
Moet Hennessy at Tax Free World Exhibition, Cannes
depack environnement
Crystal World, Hong Kong
Marc & Chantal Design
Hong Kong Pavilion, London
Oval Design Ltd
Hong Kong Pavilion at 2004 China High-Tech Fair, Shenzhen
Joey Ho Design Ltd
China Pavilion at 2005 World Exposition, Japan
广东省集美设计工程公司SD艺术设计**
British Council Pavilion at Glastonbury Festival, Glastonbury
thomas.matthews, Structure Workshop, Andre Klauser
Lantern Wonderland, Hong Kong
CL3 Architects Ltd
Microwave Festival: Installation & Net Art Exhibition, Hong Kong
ADO Design & Public Art Consultants (HK) Ltd
Waist Down - Miuccia Prada: Art and Creativity, Shanghai
AMO
Dove "Beyond Compare"
3rd UNCLE design inc
A Vision of Hong Kong Cultural Harbour, Hong Kong
Marc & Chantal Design
Karim Rashid - I Want to Change the World, Munich
Albrecht Bangert
Sister of Dreams: People & Myths of the Orinoco, Goteborg
Schmidt Hammer Lassen K/S
The Bug House at World Museum Liverpool, Liverpool
Reich+ Petch Design International
Ghost Show, Orleans
Philippe Rahm Architectes
Orange Imaginarium, Bristol
Imagination Ltd
设计师档案DESIGNERS’RPFILES