本书为江涛老师在**人民广播电台经济之声“财经与生活”栏目的节目用书,本书以通俗易懂的方式为读者讲解财经英语,帮助读者在了解理财知识的同时学习英语,一举两得,随书附赠江涛老师在**人民广播电台的财经英语光盘讲座。

Chapter 1 社会热点看财经
Topic 1 The Growth Enterprise Market 创业板
Topic 2 Creative Industries 创意产业
Topic 3 Subprime Crisis 次贷危机
Topic 4 E-Commerce 电子商务
Topic 5 Green Economy 绿色经济
Topic 6 Intellectual Capitalist 知本家
Topic 7 Debt Crisis 倒债危机
Topic 8 E-Payment 网络支付
Topic 9 Butterfly Effect 蝴蝶效应
Topic 10 Sovereign Investment (Funds) (SIF) 主权投资(基金)
Topic 11 Virtual Currency 虚拟货币
Topic 12 Gross National Product (GNP) 国民生产总值
Topic 13 Risk Investment and Venture Capital 风险投资与风险资本
Topic 14 The Holiday Economy 假日经济
Topic 15 The Boredom Economy 无聊经济
Topic 16 Appreciation and Depreciation of a Currency 货币升值与贬值
Topic 17 Financial Tsunami 金融海啸
Topic 18 Crude Oil Economy 原油经济
Topic 19 New Energy Revolution 新能源革命
Topic 20 Individual Income Tax 个人所得税
Topic 21 Supply and Demand and Price 供需与价格
Topic 22 The Rights and Interests of Consumers 消费者权益
Topic 23 Universal Equivalent 一般等价物
Topic 24 Trade Protection 贸易保护
Topic 25 National Bankruptcy **破产
Topic 26 Made in China 中国制造
Topic 27 Angel Fund 天使基金
Topic 28 Bear Market & Bull Market 熊市和牛市
Topic 29 Inflation 通货膨胀
Topic 30 Consumer Price Index (CPI) 消费者物价指数
Topic 31 Brand Effect 品��效应
Topic 32 Tie-in-Sale 捆绑销售
Topic 33 Opportunity Cost 机会成本
Topic 34 Matthew Effect 马太效应
Topic 35 Blue Chips 蓝筹股
Topic 36 Hot Money 热钱
Topic 37 Futures 期货
Topic 38 Intellectual Property 知识产权
Topic 39 Incentives Policies 刺激政策
Topic 40 Trade Surplus and Trade Deficit 贸易顺差和贸易逆差
Chapter 2 个人投资辨财经
Topic 1 Investing in Foreign Exchange 投资外汇
Topic 2 Investing in One’s Own Business 投资创业
Topic 3 Investing in Fund 投资基金
Topic 4 Investing in Stocks 投资股票
Topic 5 Third Part Finance 第三方理财
Topic 6 Investment Adviser 投资顾问
Topic 7 Investment Risk 投资风险
Topic 8 Investing in Real Estate 投资房地产
Topic 9 Investing in Bond 投资债券
Topic 10 Red Chip 红筹股
Topic 11 Investing in Gold 投资黄金
Topic 12 Investing in Silver 投资白银
Topic 13 Investing in Insurance 投资保险
Topic 14 Portfolio Investment 组合投资
Topic 15 Investing in Artwork 投资艺术品
Topic 16 Buying Lottery-tickets 买彩票
Topic 17 Venture Investment 风险投资
Topic 18 Return on Investment (ROI) ****率
Topic 19 The Effect of Sheep Flock 羊群效应
Topic 20 Investing in Education 投资教育
Chapter 3 小康生活识财经
Topic 1 Reasonable Consumption 理性消费
Topic 2 Promotion Policies 促销策略
Topic 3 Shopping Online 网上购物
Topic 4 The Second-hand Market 二手市场
Topic 5 Regular Fixed Investment Funds 基金定投
Topic 6 E-Banking 网上银行
Topic 7 Medical Insurance **保险
Topic 8 Endowment Insurance 养老保险
Topic 9 Credit Card 信用卡
Topic 10 Gym Card Consumer 健身卡消费
Topic 11 Low-rent Housing 廉租房
Topic 12 Shopping in the Supermarket 超市购物
Topic 13 Discounts 折扣
Topic 14 Forward Delivery Housing 期房
Topic 15 Economically Affordable Housing 经济适用房
Topic 16 Instalments 分期付款
Topic 17 Pricing Packages 资费套餐
Topic 18 Public Transportation IC Card 公交一卡通
Topic 19 The Happiness Index 幸福指数
Topic 20 The Engel Coefficient 恩格尔系数
Chapter 4 市场运营练财经
Topic 1 Own Branding 自主品牌
Topic 2 Brand Reorganization Strategy 品牌整合策略
Topic 3 Celebrity Effect 名人效应
Topic 4 Sunk Costs 沉没成本
Topic 5 Marginal Costs 边际成本
Topic 6 Economies of Scale 规模经济
Topic 7 Price Discrimination 价格歧视
Topic 8 Market Failure 市场失灵
Topic 9 Break Pane Law 破窗效应
Topic 10 Giffen Goods 吉芬商品
Topic 11 Ratchet Effect 棘轮效应
Topic 12 Domino Effect 多米诺骨牌效应
Topic 13 Pareto Optimality 帕累托*优
Topic 14 Watch Law 手表定律
Topic 15 Mushroom Management 蘑菇管理
Topic 16 Ockham’s Razor 奥卡姆剃刀定律
Topic 17 Buckets Effect 木桶定律
Topic 18 Wine and Sewage Law 酒与污水定律
Topic 19 Catfish Effect 鲶鱼效应
Topic 20 Pigs’ Payoffs 智猪博弈
Topic 21 Lipstick Effect 口红效应
Topic 22 Product Placement Marketing 植入式营销
Topic 23 Frog-Boiling Effect 煮蛙效应
Topic 24 Flywheel Effect 飞轮效应
Topic 25 Bottleneck Effect 瓶颈效应
Topic 26 Multiplier Effect 乘数效应
Topic 27 Washington Company Law 华盛顿合作规律
Topic 28 Buffett Effect 巴菲**应
Topic 29 Birdcage Effect 鸟笼效应
Topic 30 Parkinson’s Law 帕金森定律