《新编商务英语•阅读教程1(第2版)》是商务英语系列教材之一，教材中的语言材料均选自当代英美报纸杂志以及某些商务专著，其内容新颖、涉及面广。本教材旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。若配合本系列教材的其他分册使用，则更能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。
本教材共计4册，每册10个单元。每单元分两个部分。**部分由课文（text）及相应的练习组成，其中text a可作为主课文使用，text b可作home reading使用，教师亦可根据需要作适当调整；两篇课文在生词表后都增加了useful expressions，供学生参考掌握运用。第二部分为快速阅读（fast reading），每单元都配有两篇短文及相应的练习，其目的是培养学生在有限时间内快速准确地获取主要信息的能力，此部分可在课堂规定的时间内完成。本教材每册各配有期中与期末两套自测题，用以检查已学过的词汇、语言知识、商务知识及阅读理解能力。每册书后新增了some important reading strategie

unit 1
part a text /1
text a business and your life / 1
text b competition in business / 9
part b fast reading / 18
unit 2
part a text / 23
text a marketing is all around us / 23
text b how marketing serves us / 32
part b fast reading / 39
unit 3
part a text /45
text a buying motives / 45
text b how and where people buy / 53
part b fast reading / 64
unit 4
part a text /71
text a selling / 71
text b i've never been able to bargain, even with an armenian rug dealer/ 79

part b fast reading / 88
unit 5
part a text /94
text a american business heroes / 94
text b bill gates / 102
part b fast reading / 11o
test 1
unit 6
part a text / 125
text a types of business organizations / 125
text b the trouble with being a tycoon / 133
part b fast reading / 143
unit 7
part a text / 15o
text a other types of business organizations / 150
text b franchising in china: a dead duck? / 159
part b fast reading / 167
unit 8
part a text / 172
text a the coca-cola company's first hundred years ( i ) / 172
text b the coca-cola company's first hundred years (ii) / 179
part b fast reading / 187
unit 9
part a text / 195
text a brand and brand names(i) / 195
text b brand and brand names (ii) / 205
part b fast reading / 213
unit 10
part a text / 220
text a reaching china's digital consumers / 220
text b environmentally friendly consumers emerge / 231
part b fast reading / 241
test 2 /248
some important reading strategies and skills /256
vocabulary / 269
key / 284