Chapter OneEconomics 经济学
Text AMicroeconomics and Macroeconomics
Text BThe Income—Expenditure Model
Text CEconomics Basics: Production Possibility Frontier (PPF) and OpportunityCost
Chapter TwoDevelopment Econonucs 发展经济学
Text AWhatls Development Econonucs?
Text BThe Harrod—Domar Growth Model
Text C China: Protecting the Environment and Improving Livelihoods of Farmers
Chapter ThreeInternational Economics 国际经济学
Text A What Is International Economics?
Text BThe International Economy
Text CFactor—Endowment Theory
Chapter FourInternational Trade Theories 国际贸易理论
Text AAbsolute Cost Theory
Text BComparative Cost Theory
Text CThe World Trade Organization
Chapter Five International Trade Policies and Measures国际贸易政策与措施
Text AFree Trade or Protectionism?~
Text BFree Trade in Asian Style
Text CTrade Policy Tools
Chapter SixInternational Trade Practice国际贸易实务
Text AIncoterms 2010
Text BCargo Insurance Guide
Text C Letter of Credit (L/C)
Chapter SevenInternational Business Negotiation 国际商务谈判
Text AA Beginner's Guide to International Business Negotiations
Text BUnited States Business Etiquette
Text CEight Steps to Success in Negotiating—Importance of Business Negotiating
Chapter EightInternationaIFinance 国际金融
Text ATheIMF's Role at a Glance
Text BExchange Rates
Text C Effort to Balance International Payments
Chapter NineMonetary Banking货币银行学
Text AMoney and Banks
Text BWho Needs a Swiss Bank?
Text CWhat Is.Money?
Chapter TenInternational Investment 国际投资
Text AForeign Direct Investment
Text B.Trends and Recent Developments in Foreign Direct Investment
Text CChina Is the Most Promising Source of FDI
Chapter ElevenAccountancy 会计
Text AAccounting and Auditors
Text BMarsh to Make Payments More Transparent
Text CAccounting for Advertising Costs
Chapter TwelveInternationaIBusiness Law 国际商法
Text AFormation of Agency
TextB ContractLaw
Text CWhat Is Consideration?
Chapter ThirteenMarketing 市场营销
Text AWhat Is Marketing?
Text B Four Principles of Marketing Strategy in the Digital Age
Text CCustomer Retention: The Key to Growth and Profit
Chapter FourteenEconomic Management经济管理
Text AVirtual Economic Management
Text B Less Government Better for Business? Not If History Provides aGuide
Text C Social Security Crisis? Not If the Wealthy Pay Their Way
Appendix Business Terms ( English and Chinese Interpretations)商务术语(英汉释义)