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新编商务英语

  • 作者:杨桂英 吴翠华
  • 出版社:武汉理工大学出版社
  • ISBN:9787562957096
  • 出版日期:2017年12月01日
  • 页数:196
  • 定价:¥30.00
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    内容提要
    《新编商务英语》围绕一整套商务活动展开,以真实的商务情境为线索,涵盖迎接外商、宴请、安排行程,电话联系、召开会议等日常商务活动,包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节,同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题,强化学生的听、说、读、写、译等基本技能。
    《新编商务英语》共14个单元,每个单元围绕主题,采取任务型训练,通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性,强化学生英语基本功的培养。
    《新编商务英语》既适用于高职高专商务英语专业的教学,也可作为相关经济贸易专业的专业英语教材,还可用作商界人士自学培训用书。
    目录
    Unit 1 Meeting a Trade Delegation
    Part I Listen and Talk
    Part II Reading
    Effective Strategies for International Negotiators (I)
    Part III Case Study
    Status Inquiries
    Part IV AdditionaIReading
    Effective Strategies for International Negotiators (II)
    Part V Culture Salon
    Rules of Interaction

    Unit 2 Business Dinner
    Part I Listen and Talk
    Part II Reading
    Chinese Cuisine
    Part III Case Study
    Invitation Cards & Letters
    Part IV Additional Reading
    Eating in the USA
    Part V Culture Salon
    Table Manners

    Unit 3Factory Tours and Sightseeing
    Part I Listen and Talk
    Part II Reading
    Travel Broadens Executive Minds
    Part III Case Study
    Short Company Profiles
    Part IV Additional Reading
    Welcome to Beijing
    Part V Culture Salon
    Travel Agency

    Unit 4 Establishing Business Relations
    Part I Listen and Talk
    Part II Reading
    China Import and Export Fair
    Part III Case Study
    Letters of Establishing Business Relations
    Part IV Additional Reading
    EU-China Relations
    Part V Culture Salon
    How to Establish and Keep Business Relationships with the Arabs

    Unit 5 Enquiries and Offers
    Part I Listen and Talk
    Part II Reading
    Cross-cultural Negotiating
    Part III Case Study
    Letters of Enquiries and Offers
    Part IV Additional Reading
    Asking Questions
    Part V Culture Salon
    Conceding and Bargaining

    Unit 6 Counter Offer
    Part I Listen and Talk
    Part II Reading
    Export Pricing
    Part III Case Study
    Letters of Counter-offer
    Part IV Additional Reading
    Business Customs of the
    United States
    Part V Culture Salon
    Counter-Offer

    Unit 7 Terms of Payment
    Part I Listen and Talk
    Part II Reading
    Terms of Payment
    Part III Case Study
    Letters of Credit
    ……

    Unit 8 Business Contracts
    Unit 9 Delivery of Goods
    Unit 10 Complaints and Claims
    Unit 11 Commodities Fair
    Unit 12 Meeting
    Unit 13 Telephone Calls
    Unit 14 Jobs and Careers

    References

    与描述相符

    100

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