随着中国融入世界经济全球化的大潮,外商在华投资与日俱增,我国本土企业对外贸易联络日益增强,不同文化层次、不同文化背景的跨文化活动也日益频繁。一方面,中国企业的市场份额在全球快速发展,另一方面,中国企业面I临国内外竞争对手的激烈角逐。中西方企业在日益频繁的交往和碰撞中互相影响着对方的**文化、企业文化以及个人价值观。同时,在频繁的国际交往中,来自不同文化背景的人们在交际中所表现的尴尬、不快与失望也屡见不鲜。基于这种国际跨文化交流的需求,《跨文化交际实训(第三版)》以双语教学、文化教学、任务驱动等理论为指导,从跨文化交际的视角,深入浅出地引入跨文化交际理论,并提供和解析国际商务交流的案例,将理论付诸实践。自出版以来,受到全国各高职院校和广大英语学习者的广泛欢迎。不少院校已使用本书多年,综合许多专家及读者提出的建议和意见,在此基础上我们对该教材进行了第三次修订。 此次修订版,总共分为八章,涵盖了跨文化交际各个方面的主要内容,并对其中一些重要问题有相对深入的介绍与讨论。*章给出了文化的定义、特点和层次,为后续的具体内容打下坚实的理论基础;从第二章和第三章的言语交际、非言语交际两方面,具体剖析了

Chapter 1 Culture, Communication & Intercultural Communication I. Culture II. Communication III. Intercultural Communication IV. Intercultural Business Communication Chapter 2 Verbal Communication I. Verbal Communication II. Oral Communication III. Written Communication Chapter 3 Nonverbal Communication I. Introduction to Nonverbal Communication II. Body Language (Kinesics) IlI. Eye Contact IV. Body Touch V. Paralanguage VI. Spatial Language VII. Temporal Language Chapter 4 Cultural Values I. Definition of Values I1. Kluckhohn and Strodtbeck's Value Orientations III. Hofstede's Dimensions of Cultural Values IV. Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck's Scheme V. Hall's High-context and Low-context Orientation Chapter 5 Culture Shock in Intercultural Communication I. Definition & Causes of Culture Shock II. Stages of Culture Shock III. Symptoms of Culture Shock ~ IV. Strategies for Managing Culture Shock Chapter 6 Business Etiquette & Social Customs I. Introductions and Greetings II. Social Etiquette III. The 10 Basics of Business Etiquette IV. Dressing Rules V. Social Customs VI. Humor, Superstitions and Taboos VII. Etiquette of Other Countries Chapter 7 Intercultural Business Negotiation I. Definition of Negotiation II. Framework for Intercultural Negotiation III. Intercultural Negotiation Styles IV. Phases of Negotiation V. Cultural Variables in Business Negotiation VI. Intercultural Negotiation Guidelines Chapter 8 Intercultural Market Communication I. Intercultural Brand Marketing II. Intercultural Advertising III. Cultural Factors Affecting Marketing and Advertising Keys to the Exercises Bibliography