Unit 1 Anecdotes of Celebrities People love to be around celebrities, regardless of their field. If you use publicity to gain celebrity status, you could have people feel the same way about you and your business. Never underestimate the value of celebrity status to your business and the ability of the media to give that status on you.
Warm-up Watch a video and discuss the following questions with your partner. 1. How much do you know about Steve Jobs? 2. What are the unique characteristics that bring him great success? 3. Have you ever used Apple’s electronic products? Do you like or dislike them? Tell the reasons why you like or dislike them?
目录
Unit 1 Anecdotes of Celebrities Unit 2 Humans and Animals Unit 3 Individual and Team Unit 4 Happiness and Gratitude Unit 5 Nature and Disasters Unit 6 China and the World Unit 7 Finance and Crisis Unit 8 Internet and Crimes