序 ......................................................................................... 4 引子:光明的 “联姻” ........................................................................7 背景 ........................................................................................11 员工持股会 .................................................................................. 11 视光之路在中国 ...............................................................................11 中国眼镜史 ...................................................................................12 1995 年的眼镜市场 ............................................................................14 创业篇 ......................................................................................15 一个猎头的电话 ...............................................................................15 圣母降临节前的面试 .............................................................................16 “小商品”和“光明事业” .................................................................... 17 建厂很关键 ..................................................................................18 为全球生产的“松江制造” .................................................................... 19 不加硬、不出厂 ...............................................................................20 石厂长,在改变中臻求** .....................................................................21 骑自行车运货的业务员 .........................................................................23 好产品,离不开好名字 ........................................................................ 树脂片还是玻璃片 .............................................................................24 只来了一个人的招聘广告 .........................................................................27 **块敲门砖:找到 “讲同样语言的人” ......................................................... 28 令人心动的车房片 ..............................................................................29 真诚,无可替代的服务 ..........................................................................31 不得不提的快消基因 ............................................................................32 独立代理商,棘手的问题 ......................................................................... 35 一位不同寻常的“管理者” .......................................................................35 EssiLab, **个产学结合的专业视光基地 ..........................................................37 坚持该坚持的 ..................................................................................38 成长篇 ........................................................................................40 采访孙余沛先生:战略决定制高点 .................................................................40 丹阳故事,和鱼缸 ...............................................................................42 必然的选择 万新依视路联姻 强势共进赢市场 ........................................................ 46 丹阳探索记 .....................................................................................49 用爱,打造每一个环节 .............................................................................51 创新,是永远跳动的心脏 ........................................................................... 54 “万里路”:打开中老年人的新视野 ..................................................................55 贝尔纳.梅特纳茲先生 ..............................................................................7 “好学生” 的聪明之举 ........................................................................... 57 BBGR 到 BBJY .....................................................................................59 SCPP 创新体系 ....................................................................................61 人才培训,是撬动行业的支点 ........................................................................62 一位不可忘却的培训启蒙师 ..........................................................................63 电台插曲 ...........................................................................................65 基业长青,需要代代相传 ..............................................................................65 万里路学校:一个“独断”又意义深远的决定 .............................................................67 成长的信念:来自魏峰的自述 .........................................................................68 使命篇 .............................................................................................71 使命的传承 .........................................................................................71 使命造福一方水土 ...................................................................................73 使命植入人心融入经营 ...............................................................................74 依视路使命创造了商业成功和社会福祉 ...............................................................75 几个生动的小故事 ..................................................................................78 吕建中博士对于依视路(中国)的深访:从“看见爱”开始 .................................................78 中欧商学院依视路案例:翻山越岭,让贫困儿童看到更清晰的世界 ..........................................80 一场“危机”后的采访:依视路的“世界人” .......................................................... 85 尾声 .............................................................................................90 一些制胜小秘诀 ...................................................................................90 *难的是人,*重要的也是人 ........................................................................91 随公司成长,与公司共荣 ............................................................................92 孙余沛在何毅授勋仪式上的致辞,片段摘选 ...........................................................93 冯达磊的话:信任之路,同舟共济 ....................................................................95 附录 .........................................................................................96 依视路视力基金会支持北京大学中国健康发展研究**发布《国民视觉健康》白皮书 ............................ 96