本书从电子商务的基础知识、电子商务的支撑环境和电子商务的主要应用三个方面对电子商务进行了阐述。其中*部分基础概念篇中包括第1章电子商务概述和第2章电子商务商业模式;第二部分支撑环境篇中包括第3章电子商务技术基础、第4章电子商务支付技术、第5章电子商务物流技术、第6章电子商务**技术和第7章电子商务环境;第三部分主要应用篇包括第8章网络营销、第9章移动电子商务、第10章跨境电子商务。

Chapter 1 E-commerce Overview 电子商务概述··································· 1 Case: Amazon.com(引例: Amazon.com) ···································· 1 Key Points(本章要点) ················································································· 2 1.1 The Basic Concept of E-commerce(电子商务的基本概念)······························ 2 1.1.1 The Definition of E-commerce(电子商务的定义) ···························· 4 1.1.2 The Contents of E-commerce(电子商务的内容) ···························· 7 1.1.3 Functions and Features of E-commerce(电子商务的功能及特征) ················· 13 1.2 Emergence and Development of E-commerce(电子商务的产生与发展) ··················· 19 1.2.1 Developing History of E-commerce(电子商务的发展历程)··························· 19 1.2.2 Trend of E-commerce Development(电子商务的发展趋势) ·························· 24 1.3 The Structure and System of E-commerce(电子商务的结构与系统) ························· 27 1.3.1 The Basic Framework of E-commerce(电子商务的基本框架) ······················· 27 1.3.2 Application Framework of E-commerce(电子商务的应用框架) ···················· 33 1.3.3 The System Composition of E-commerce(电子商务的系统组成) ·················· 39 Summary(本章小结) ··································································· 44 Practice(实践) ········································································ 45 Chapter 2 E-commerce Models 电子商务模式·········································· 46 Case: Amazon’s E-commerce model(引例:亚马逊电子商务模式) ······················· 46 Key Points(本章要点) ···································································· 46 2.1 Overview of E-commerce Model(电子商务模式概述) ·································· 47 2.1.1 Elements of E-commerce Model(电子商务模式的构成要素) ········ 47 2.1.2 Classification of E-commerce(电子商务的分类)························· 50 2.2 Basic E-commerce Models(电子商务基本模式) ····································· 67 2.2.1 B2B E-commerce Model(B2B电子商务模式) ······························· 68 2.2.2 B2C E-commerce Model(B2C电子商务模式) ··································· 79 2.2.3 C2C E-commerce Model(C2C电子商务模式) ·································· 86 2.2.4 B2G E-commerce Model(B2G电子商务模式)······························ 90 2.2.5 Derivate Modes of E-commerce(电子商务的衍生模式) ····················· 92 电子商务概论(双语版)(第 2版) 2.3 Emerging E-commerce Models(新兴的电子商务模式) ································ 93 2.3.1 O2O Model(O2O模式) ······················································· 93 2.3.2 B2T Model(B2T模式)··································································· 98 2.3.3 B2Q Model(B2Q模式)·································································· 101 2.3.4 C2B Model(C2B模式) ······························································ 102 Summary(本章小结) ·········································································· 106 Practice(实践) ······················································································ 108 Chapter 3 Fundamental of E-commerce Technology 电子商务技术基础············ 109 Case: Connecting physical world by URL(引例:用 URL连接物理世界) ················· 109 Key Points(本章要点) ·················································································· 110 3.1 The Basics of Computer Network(计算机网络基础) ································· 111 3.1.1 Definition of Computer Network(计算机网络的定义) ···················· 111 3.1.2 Classification of Computer Networks(计算机网络的分类) ·························· 116 3.1.3 Network Communication Protocols(网络通信协议)····································· 122 3.2 Internet Technology and Application(互联网技术及应用) ······································· 129 3.2.1 The Produce and Develop of Internet(互联网的产生与发展) ······················· 129 3.2.2 Internet Applications(互联网的主要应用) ································· 132 3.2.3 IP Address and Domain Name(IP地址和域名) ································· 146 3.2.4 Internet Access(互联网接入方式) ················································ 155 3.2.5 Intranet, Extranet and Internet(内联网、外延网和互联网) ··················· 159 3.3 Information Processing Technology(信息处理技术)···································· 161 3.3.1 Electronic Data Interchange(电子数据交换) ···································· 161 3.3.2 Barcode Technology(条码技术) ·················································· 173 3.3.3 RFID Technology(RFID技术) ················································ 176 3.3.4 GPS Technology(GPS技术)················································ 178 3.3.5 GIS Technology(GIS技术)······················································ 180 Summary(本章小结) ······································································ 183 Practice(实践) ················································································ 183 Chapter 4 E-commerce Payment Technology电子商务支付技术················· 184 Chapter 5 E-commerce Logistics Technology电子商务物流技术···················· 261