本书选材广泛,涉及跨境电子商务概述,创建成功的跨境电子商务战略,中国跨境电子商务五大平台的比较,在线市场的比较:亚马逊、沃尔玛和阿里巴巴,建立虚拟商店,在亚马逊上卖东西,如何撰写产品描述,购物车软件概述,定价策略如何让社交媒体成为跨境电子商务的推动力,电子支付的工作原理,网络银行**,售后服务,客服聊天机器人,亚马逊SEO,保护电子商务网站免受黑客攻击和欺诈的方法,第三方物流概述,数据分析在电子商务业务中的优势,人工智能在电子商务中的作用等方面的内容。本书编者有近20年的行业英语教学与图书编写经验,书中内容设置与课堂教学的各个环节紧密切合,支持备课、教学、复习及考试等教学环节。另外,本书还配有PPT、教学大纲、参考答案、音频文件等资料。

Unit 1 1 Text A Cross-Border E-commerce Overview 1 New Words 5 Phrases 8 Abbreviations 9 Reference Translation 9 Text B Chinese Cross-Border E-commerce Overview 12 New Words 14 Phrases 14 Writing Method Guide 15 Exercises 16 Unit 2 19 Text A How to Create a Successful Cross-Border E-commerce Strategy 19 New Words 21 Phrases 23 Reference Translation 23 Text B The Dos and Don’ts of Cross-Border E-commerce 25 New Words 28 Phrases 30 Abbreviations 30 Writing Method Guide 31 Exercises 32 Unit 3 35 Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 35 New Words 40 Phrases 41 Reference Translation 42 Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 45 New Words 48 Phrases 49 Abbreviations 49 Writing Method Guide 50 Exercises 51 Unit 4 54 Text A Build Your Virtual Store 54 New Words 56 Phrases 57 Abbreviations 57 Reference Translation 58 Text B 10 Things You Need to Start Selling Online 59 New Words 62 Phrases 63 Abbreviations 63 Writing Method Guide 64 Exercises 64 Unit 5 68 Text A Selling on Amazon 68 New Words 72 Phrases 73 Abbreviations 74 Reference Translation 74 Text B Amazon Seller Central and Amazon Vendor Central 77 New Words 81 Phrases 82 Abbreviations 82 Writing Method Guide 83 Exercises 84 Unit 6 87 Text A How to Write Product Descriptions 87 New Words 89 Phrases 91 Reference Translation 91 Text B Shopping Cart Software Overview 93 New Words 96 Phrases 97 Abbreviations 98 Writing Method Guide 98 Exercises 99 Unit 7 102 Text A Pricing Strategy 102 New Words 105 Phrases 107 Reference Translation 108 Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce 110 New Words 114 Phrases 115 Abbreviations 115 Writing Method Guide 115 Exercises 117 Unit 8 120 Text A How Electronic Payment Works 120 New Words 122 Phrases 123 Abbreviations 124 Reference Translation 124 Text B Online Banking Security 126 New Words 128 Phrases 130 Abbreviations 130 Writing Method Guide 131 Exercises 134 Unit 9 137 Text A 7 Types of After Sales Services to Keep Your Customer Satisfied New Words 139 Phrases 140 Abbreviations 141 Reference Translation 141 Text B Chatbots 142 New Words 146 Phrases 147 Abbreviations 147 Writing Method Guide 148 Exercises 150 Unit 10 153 Text A How Sellers Can Leverage Their Product Feed for Amazon SEO New Words 158 Phrases 159 Abbreviations 160 Reference Translation 160 Text B Ways to Protect Your E-commerce Site from Hacking and Fraud New Words 167 Phrases 168 Abbreviations 168 Writing Method Guide 168 Exercises 169 Unit 11 173 Text A Third Party Logistics Overview 173 New Words 176 Phrases 177 Abbreviations 178 Reference Translation 179 Text B Reverse Logistics in E-commerce 181 New Words 185 Phrases 186 Writing Method Guide 187 Exercises 188 Unit 12 192 Text A Benefits of Data Analytics in E-commerce Business New Words 194 Phrases 196 Abbreviations 196 Reference Translation 196 Text B Role of Artificial Intelligence in E-commerce 198 New Words 201 Phrases 203 Abbreviations 203 Writing Method Guide 204 Exercises 207