Chapter
1
Market
Economy
Chapter
2
Strategy
and
Strategic
Management
Chapter
3
Exerting
Strategic
Leadership
Chapter
4
Human
Relations
Chapter
5
Corporate
Culture
Chapter
6
Technology
and
Management
for
Technological
Chapter
7
External
Environment
Chapter
8
Nature
of
Marketing
Chapter
9
Sociocultural
Influences
on
Consumer
Behavior
Chapter
10
Promotion
and
Marketing
Communications
Chapter
11
Advertisement
and
Public
Relations
Chapter
12
Operations
……
APPENDIX
1
商务专业词语汉语译文(Part
Tow
Ex.Ⅲ)
APPENDIX
2
词汇解释(Articles
OF
Part
Three)
APPENDIX
3
练习答案
BLBLIOGRAPHY