本书根据高职高专“工学结合”培养模式编写,根据会展行业的工作环境和岗位要求,营造仿真的工作情境,使学生在逐项完成工作任务的同时,掌握相应的英语词汇、英语表达方法和策划、营销、管理及沟通技巧。全书共八个单元,每个单元包含五至六个模块,通过视频观看、词汇句型练习、角色扮演和口头陈述个学习步骤,由易到难、循序渐进地让学生掌握国际会展活动中的基本知识和技能,实现会展英语运用能力培养和会展服务能力培养的有机结合。 本书难易程度适中,适合高等职业院校国际商务、会展策划与管理等相关专业教学使用,也可作为会展行业的培训教材,或会展从业人员自学之用。

Unit 1 An Overview of Exhibition Module 1 Defining an Exhibition 2 Module 2 Classifying Exhibitions 6 Module 3 Choosing Exhibitions 10 Module 4 Further Exploration 14 Module 5 Simulation Workshop 16 Unit 2 Hosting an Exhibition Module 1 Planning an Exhibition 20 Module 2 Publicizing an Exhibition 23 Module 3 Inviting Exhibitors 26 Module 4 Further Exploration 30 Module 5 Simulation Workshop 32 Unit 3 Pre-exhibition Preparations Module 1 Entering the Exhibition and Security Check 35 Module 2 Building a Booth 39 Module 3 Inviting Clients 42 Module 4 Further Exploration 46 Module 5 Simulation Workshop 47 Unit 4 Visitors Reception Module 1 Receiving Visitors at the Booth 51 Module 2 Having Dinner with Clients 54 Module 3 Seeing off Clients 58 Module 4 Further Exploration 61 Module 5 Simulation Workshop 63 国际会展英语(视听说)教程 Unit 5 Exhibits Presentation Module 1 Introducing a Company 66 Module 2 Introducing a Showroom 69 Module 3 Introducing Exhibits 72 Module 4 Further Exploration 76 Module 5 Simulation Workshop 77 Unit 6 Business Negotiation Module 1 Negotiating the Price 80 Module 2 Negotiating the Payment 83 Module 3 Negotiating Other Terms 88 Module 4 Signing a Contract 93 Module 5 Further Exploration 96 Module 6 Simulation Workshop 98 Unit 7 Post-show Work Module 1 Discussing Booth Dismantling 101 Module 2 Giving Feedback to the Host 104 Module 3 Reporting an Exhibition 107 Module 4 Further Exploration 111 Module 5 Simulation Workshop 112 Unit 8 Business Follow-up Module 1 Post-show Marketing Activities 115 Module 2 Following up Contracted Clients 119 Module 3 Following up Potential Clients 122 Module 4 Further Exploration 126 Module 5 Simulation Workshop 128 Scripts for Videos 130 参考文献 169 iv