《工商管理专业英语(第三版)》内容将在第二版的基础上,涵盖内容更宽泛,包括管理学原理、市场营销管理、财务管理、人力资源管理、国际企业管理和电子商务等领域的英文文献及专业术语,帮助相关学生熟悉专业英语的文体结构、风格特征及修辞技巧,为将来工作实践或专业文献阅读打下较为坚实的专业英语基础。考虑到实际需求和读者的意见,本次修订的内容主要是将每一个单元的*后部分(Supplementary Reading Material)增加了思考练习题,以便于广大教师和读者使用时有复习的参考,也使该教材体例整体结构趋向完整。

Unit 1 The Evolution of Management as a Field of Study Unit 2 The Scope of Management Unit 3 The Increasing Importance of Strategic Management Unit 4 What Is Organizational Behavior? Unit 5 Production and Operations Management Unit 6 Developing Quality and Competitive Advantage Unit 7 Materials and Process: Management of a Company Unit 8 Introduction to Financial Management Unit 9 Key Issues in an International Environment Unit 10 SupplyChain Management and Integration Unit 11 Human Resource Management: An Overview Unit 12 Types of Marketing Research Unit 13 Defining Customer Value and Satisfaction Unit 14 Integrated Logistics Management Unit 15 Understanding Services Unit 16 How to Set a Price on a Product Unit 17 Steps in Developing Effective Communication Unit 18 The Realities of Public Relations Unit 19 From Business Models to EBusiness Models Unit 20 The Emergence of EMarketing Key to Exercises