本教材是根据高等职业教育的培养目标编写的,以实用为主,够用为度,突出能力培养。在第1版的基础上,新增一个单元(代理), 进一步完善了外贸工作流程;重新撰写了13单元,着重讲述了合同的类型及结构,增添了合同中的条款术语和各种不同的表达方法;每单元有针对性地增添了一些练习;适时更新了第1版的实例,选用了大量国际商务活动*新的资料,使教材更具有时代感。全书共分15单元,内容包括:商务书信的编写,建立商务关系,询盘、报盘和还盘,订单,支付方式, 催开和修改信用证,包装和运输,保险,投诉、索赔和理赔,签订合同,代理和对外贸易中的各种单证。本教材可作为三年制、二年制高等职业技术学院、高等专科学校、成人教育学院等大专层次的商务英语专业教材,也可作为广大自学者及外贸工作者的自学用书。本书配有电子教案,凡一次性购书30本以上者免费赠送一份电子教案。请与本书责任编辑余茂祚联系(联系电话010?88379759,邮箱yumaozuo@163?com)

第1版前言
Unit 1Business Letter Writing
1.1Essential Qualities of Business Letters
1.2Layout of Business Letter
1.3Format of Business Letter
1.4Addressing an Envelope
Unit 2The Tendency of Business Correspondence
2.1Telex
2.2Fax
2.3E?mail
Unit 3Establishing Business Relations
3.1Self?introduction
3.2A Reply to a Self?introduction
3.3Request for the Establishment of Business Relations
3.4A Reply to the Request for the Establishment of Business Relations
Unit 4Enquiries & Offers
4.1Making an Enquiry
4.2Reply to an Enquiry
4.3Making a Firm Offer
4.4Making a Voluntary Offer
Unit 5Counter Offers
5.1Making a Counter Offer
5.2Declining Price Reduction
5.3Concession on Price
5.4Advising to Accept the Offer
Unit 6Orders
6.1Placing an Order
6.2Declining the Order
6.3Covering Letter with Order Form
6.4Acknowledgement of Order
Unit 7Terms of Payment
7.1 Requesting for Payment by D/A
7.2Accepting D/A Terms
7.3Proposing to Pay by D/P at Sight
7.4Proposing to Pay by D/P after Sight
Unit 8Establishment and Amendment to L/C
8.1Application for Establishment of L/C
8.2Urging Establishment of L/C
8.3Application for Amendment of L/C
8.4Asking for Extension of L/C
Unit 9Packing
9.1Packing Requirement
9.2About Inner Packin
9.3About Outer Packing
Unit 10Shipment
10.1Shipping Instructions
10.2Shipping Advice
10.3Urging Shipment
10.4Proposing Partial Shipment and Transhipment
Unit 11Insurance
11.1Asking for Insurance rrangement
11.2Reply to an Insurance Application
11.3Request for Excessive Insurance
11.4Insurance Policy
Unit12Complaints, Claims and Adjustments
12.1Complaint of Wrong Dispatch
12.2Apologizing for the Complaint
12.3Lodging a Claim for Damaged Goods
12.4Acceptance of a Claim
Unit 13Businesses Contract
13.1The Types of a Contract
13.2The Structure of a Contract
13.3Terms and Conditions
13.4Specimens of Contract
Unit 14Agency186
14.1Asking for Sole Agency
14.2A Favorable Reply
Unit 15Documents in
International Trade
15.1Commercial Invoice
15.2Packing List
15.3Certificate of Origin
15.4Weight Memo
15.5Bill of Lading
15.6Draft (Bill of Exchange)
15.7Letter of Credit
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