《外贸英语函电》系统地介绍了外贸业务英语中常用文体写作的基本知识,包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧,并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例,提供了大量常用语句。《外贸英语函电》还介绍了电子商务的基础知识和对外经济贸易中的常用文体,如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用,此外,还列举了外贸业务实践中常用的一些单据和单证实例。
《外贸英语函电》共分18个单元,包括外贸英语书信的格式及写作原则、外贸业务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电传与传真、英文合同、贸易形式、商务社交信函等。
《外贸英语函电》适用于国际贸易、市场营销、电子商务、经贸英语、企业管理和人力资源管理等经济管理类专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。

Contents
Chapter One Basic Knowledge of Business Letter Writing 1
Section One Introduction of Business Letter Writing 1
Section Two Layout of a Business Letter 2
Section Three Structure of Business Letter 7
Section Four Addressing Envelopes 14
Section Five Good Writing Principles 16
Section Six Some Rules of Good Writing 18
Section Seven Notes 20
Section Eight Useful Sentences 21
Section Nine Exercises 23
Chapter Two Establishing Business Relations 27
Section One Introduction 27
Section Two Specimen Letters 28
Section Three Useful Words & Expressions 38
Section Four Useful Sentences 39
Section Five Exercises 43
Chapter Three Enquiries 45
Section One Introduction 45
Section Two Specimen Letters 46
Section Three Useful Words & Expressions 51
Section Four Useful Sentences 54
Section Five Exercises 57
Chapter Four Offers and Quotations 60
Section One Introduction 60
Section Two Specimen Letters 61
Section Three Useful Words & Expressions 67
Section Four Useful Sentences 68
Section Five Exercises 72
Chapter Five Counter-offers 74
Section One Introduction 74
Section Two Specimen Letters 74
Section Three Useful Words & Expressions 79
Section Four Useful Sentences 81
Section Five Exercises 84
Chapter Six Conclusion of Business 90
Section One Introduction 90
Section Two Specimen Letters 91
Section Three Useful Words & Expressions 96
Section Four Useful Sentences 98
Section Five Exercises 102
Chapter Seven Terms of Payment 105
Section One Introduction 105
Section Two Specimen Letters 105
Section Three Useful Words & Expressions 110
Section Four Useful Sentences 114
Section Five Exercises 118
Chapter Eight Establishment of L/C and Amendment 123
Section One Introduction 123
Section Two Specimen Letters 124
Section Three Useful Words & Expressions 129
Section Four Useful Sentences 144
Section Five Exercises 149
Chapter Nine Packing 159
Section One Introduction 159
Section Two Specimen Letters 160
Section Three Useful Words & Expressions 166
Section Four Useful Sentences 169
Section Five Exercises 173
Chapter Ten Shipping Marks and Shipment 177
Section One Introduction 177
Section Two Specimen Letters 178
Section Three Useful Words & Expressions 184
Section Four Useful Sentences 187
Section Five Exercises 190
Chapter Eleven Insurance 194
Section One Introduction 194
Section Two Specimen Letters 194
Section Three Useful Words & Expressions 199
Section Four Useful Sentences 201
Section Five Exercises 204
Chapter Twelve Complaints and Claims 209
Section One Introduction 209
Section Two Specimen Letters 210
Section Three Useful Words & Expressions 215
Section Four Useful Sentences 217
Section Five Exercises 220
Chapter Thirteen Agency 223
Section One Introduction 223
Section Two Specimen Letters 223
Section Three Useful Words & Expressions 229
Section Four Useful Sentences 231
Section Five Exercises 235
Chapter Fourteen Trade Forms 239
Section One Introduction 239
Section Two Specimen Letters 239
Section Three Useful Words & Expressions 247
Section Four Useful Sentences 250
Section Five Exercises 253
Chapter Fifteen Job-Application Writing in English 158
Section one Introduction 158
Section Two Cover Letter 265
Section Three Specimen Letters of Application Letter 267
Section Four Useful Words & Expressions 269
Section Five Useful Sentences 271
Section Six Exercise 275
Chapter Sixteen International Business Contracts 278
Section One Basic Concept of Contract 278
Section Two Main Features of International Business Contract 279
Section Three Categories of International Business Contract 280
Section Four Language Features in the Contracts 281
Section Five Sample Contracts 283
Section Six Useful Words & Expressions 285
Section Seven Useful Sentences 288
Section Eight Exercises 292
Chapter Seventeen Telex, Fax and E-mail 298
Section One Telex 298
Section Two Business Fax 300
Section Three E-mail 303
Section four Useful Words & Expressions 304
Section Five Useful Sentences 306
Section Six Exercise 309
Chapter Eighteen Other Letter Writing 312
Section One Invitation 312
Section Two Introduction 315
Section Three Letters of Appointment 317
Section Four Letters of Thanks 317
Section Five Letters of Congratulations 318
Section Six Letters of Reservation 319
Section Seven Notice and Announcement 320
Section Eight Ineroffice Menos 320
Section Nine Business Reports 321
Section Ten Agenda and Resolutions 323
Seciton Eleven Letter of Notes 324
Seciton twelve Exercises 324
Appendix 1 **和地区分类术语 326
Appendix 2 重要传统节庆 329
参考文献 331
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According to China’S“Contract Law”,a contract,whether or not there are domestic and foreignfactors,Can be divided into two types of contracts:domestic contracts and foreign-related contracts.The SO-called foreign-related contracts referto a contract thatthe parties to the contract,or the objectofa contract,modification,terraination ofthe contract between the legal facts ofany contract haveforeign factors.In the foreign-related contracts,the most important part is with the nature offoreign-related contracts(otherwise known as foreign trade contracts),it is that our legal persons orother organizations with foreign legal persons,other organizations or individuals enter into contractsin order to achieve certain economic goals.
Compared with domestic Contracts,the foreign-related contracts mainly have the following twokey features:
(1)The contracts with foreign factors.The most notable distinction between foreign-relatedcontracts and the domestic contracts is that foreign-related contracts have feature of foreign factors.Foreign-related contracts generally include the following three factors:in the main contract(subject)at least one is a foreigner(including legal persons and other organizations and individuals),theobject of the contract is in the country or over their borders or outside;some contract legal factsocculTe outside. (2)China party in the contract is usually Our corporate clients,or other organization.TheChinese citizens in current conditions,in addition to international passenger parties,in general,t11eyCall only act as a foreign-related contracts party in non-foreign trade,such as serving as aforeign-related gifts ofone party in the contract.
随着全球经济一体化时代的来临,以及对外开放的不断扩大和深入,中国对外经济发展也越来越快。到目前为止,中国已经是世界上第三大贸易国。随着对外经济贸易的进一步高速发展,中国贸易国际化程度将进一步加深,各行各业对外贸易业务往来将更加频繁,更多的企业和部门将直接参与到对外经济贸易活动中去,这毫无疑问地就需要大量既懂外语又懂外贸业务的专业人才。外贸英语函电作为对外经济贸易往来中常用的联系方式,是开展对外经济贸易业务和相关国际商务活动*主要的工具。
如何适应国内外经济贸易发展的需要,促进中国市场经济与国际的进一步接轨,推广外贸业务英语的实际应用,正确掌握外贸英语函电的基本知识并熟练地加以运用,写出地道、纯正、规范的国际商务信函,准确地表达经营意图和决策,是外贸工作者必须具备的专业技能和素质。目前国内高等院校非常重视对外经贸人才的培养,社会对这方面人才也有旺盛的需求,越来越多的人关注商务英语、外贸英语方面的知识,不断提升专业英语水平和技能。正是因为如此,现在市场上的经贸类专业英语书籍非常受欢迎。
为使本书更能符合教学要求,满足学习者适应对外经济贸易业务活动中各种信函的写作需要,帮助学习者系统地、完整地学习和掌握对外经济贸易业务信函的格式、专业用语、行文方法以及问题特点,提高学习者正确使用英语的能力,增加其对外进行各项业务联系活动的能力,笔者结合多年的教学经验,通过与外贸进出口公司相关人员的直接合作,并参考在英国作访问学者期间所获得的相关资料,经多年努力编写而成。
本书依据国际贸易通行惯例,共分18个单元,内容包括外贸/商务英语书信格式、写作原则、外贸业务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电传、传真与E-mail、英文合同、贸易形式、商务社交信函等方面。每章包括信函的写作要求、知识和技巧,以及相关业务知识的简介;信样部分共有8~12封样信,每封样信后面都有写作评述,讲解该封信函的写作特点及优缺点,表述是否地道、标准;每封信后面还有针对该样信中的难点进行的解释;常用短语部分主要有相关专业术语和写作中经常用到的专业表达;常用句子部分提供了数十个句子,帮助学习者掌握更多的英文表达句子,有利于写出更多更好更标准的外贸信函;练习部分提供了大量灵活多样的训练题,有利于学习效果的强化和进一步检验。
在选材方面,本书注重实用性与知识性并重。每章配有多篇业务信函,通过大量的技能训练把基础英语知识、外贸英语知识与相关的外贸业务知识有机地结合起来,使学习者具备较强的撰写国际商务英语书信的能力。《外贸英语函电》教你写出地道的、纯正的、规范的外贸业务信函,准确地表达经营意图和决策,加强公司相互之间的业务往来和了解,架起一座跨入国际商界的沟通桥梁。
除了参考相关资料外,本书许多信函来自外贸进出口公司的**手资料,在此一并表示感谢。由于编者水平和学识有限,书中难免出现差错,敬请读者不吝指正。