本书介绍中西方旅游研究的*新理念、信息和案例时保持着较高的专业理论水平、广泛的知识国际性的理念以及相当的英语语言难度。书中所涉猎的专业理论知识已大大超越本学科的初级阶段，共英文自然为原文程序。由于这是一本**旅游专业英语教材，故一般的英语语言难点和语法问题及其练习不属于本教材的范围。教材在介绍中西方旅游研究的*新发展情况、理论与信息以及西南地区旅游业的实际案例的同时，还注重专业英语语言的深度和规范。
本书的主要对象为大学旅游专业的本科生和研究生，也可供旅游专业的教育工作者和旅游行业的中、高层管理人员阅读和参考。

Chapter 1 Traveling and Tourism
People used to travel in search of food or animal skins for clothing, or for territorialexpansion. Travel in those early days was time-consuming and dangerous. The word travelcomes from the French word "travail," which means work, and that is what it was, hardwork. Most early travel was on foot, but later donkeys began to be used. Waterways andseaways also frequently became paths for trade and commerce.
Starting from several millennia B.C. and continuing for several hundred years A. D. ,organized travel in the West probably originated during the great empires of the Persians,Assyrians, Greeks, Egyptians, and Romans. During the empire period, travel developedfor military, trade, and governmental reasons, as well as for communications from thecentral government to its distant territories.
Travel was also necessary for artisans and architects "imported" to design and construct the great palaces and tombs, many of which are still destinations for today's tourists. Travel led, as well, to the infrastructure construction of roads, canals, mileage markers, sentinel posts, wells, hostelries (crude as they were), and eating spots. In ancient Greece, people traveled to the Olympic Games, an event that required accommodations and good services for both the participants and the spectators. The same demands are made today by people flocking to major sporting events. During the Middle Ages , from about A.D. 500 to 1400, much of the middle class disappeared, and trade declined as people returned to the land. The shadow of what is sometimes referred to as the Dark Ages2 began to lift in about A.D. 1000 when the Church started to do a great deal of building, particularly in France where the new churches and cathedrals became, and still are today, tourist attractions. 随着我国旅游业和旅游教育事业的迅猛发展，尤其随着西部大开发进程的不断加快，编写一部既具有理论高度和国际视野又结合西南地区旅游发展特色的高层次旅游专业英语教材已经势在必行。这就是本教材出炉的初衷，也是本教材的一大特点。教材里的一些内容虽着眼于西南地区，但对中国的其他地区仍有普遍的参考价值，因为书中所展示的专业理念和英语水准决不**于某个地区。本书的主要对象为大学旅游专业的本科生和研究生，也可供旅游专业的教育工作者和旅游行业的中、高层管理人员阅读和参考。
该教材既然称为“**教程”，就意味着它在介绍中西方旅游研究的*新理念、信息和案例时保持着较高的专业理论水平、广泛的知识内容、国际性的理念以及相当的英语语言难度。书中所涉猎的专业理论知识已大大超越本学科的初级阶段，其英文自然为原文程度。由于这是一本**旅游专业英语教材，故一般的英语语言难点和语法问题及其练习不属于本教材的范围。参与设计与编写本教材的十五位中外学者（其中有两位美国人，一位法国人）除一人任职于西南地区的旅游公司外，其他人均任教于西南地区的主要高校，在旅游学和外语方面都有较高的造诣及丰富的行业经验，其中有些学者曾多次到欧美**考察、学习和研究，回国后长期在高校从事旅游专业的教学和研究。这支特殊编写队伍的努力，使这本教材既体现了中西方有关旅游学和旅游业的*新进展，又展示了中西方在旅游问题上的不同视角。教材在介绍中西方旅游研究的*新发展情况、理念与信息以及西南地区旅游业的实际案例的同时，还注重专业英语语言的深度和规范。通过本教材的学习，读者既能透过多个视角来审视旅游业和旅游教育事业，学到丰富、*新的旅游理念并且拓宽行业视野，又可掌握地道的专业英语的表达方式，从而为将来从事与旅游相关的科研、教学和管理工作奠定坚实的基础。培养西南地区高素质的旅游专门人才，让我国的旅游业和旅游教育事业尽快与国际接轨，为祖国的旅游业和旅游教育事业的发展贡献一点力量，是本书编著者的宗旨。
全书共分十个单元，涉及十个旅游学和旅游业的专题；每个单元又含三章，每章围绕相关专题进行深入的探讨，课文后列有英中文双解的关键词、注释和口笔头练习以及参考资料。

Unit One Tourism
Chapter 1 Traveling and tourism
Chapter 2 Analysis of Tourism Products
Chapter 3 The Status Quo and Future Prospects of the Tourism Industry In Southwest China
Unit Two Consumer Psychology and Behavior Tourism
Chapter 1 Tourism Requirements and Trends
Chapter 2 Consumer Behavior in Tourism
Chapter 3 Analysis of Consumer Psychology and Behaviour of Foreign Travelers in Sichuan
Unit Three Effects of Tourism
Chapter 1 Introduction to Effects of Tourism
Chapter 2 Some Basic Concepts of Tourism Statistics
Chapter 3 Analysis of Economic Impacts of Tourism in Yunnan Province
Unit Four Tourism Culture and Cultural Tourism
Chapter 1 Cultural Tourism:A Brief Introduction
Chapter 2 A Comparative Study of Chinese and Western Tourism Cultures
Chapter 3 Socio-Cultural Impacts of Tourism
Unit Five Eoctourism
Chapter 1 The Ecotourism Industry
Chapter 2 Management Plicies of the U.S.National Park Service
Chatper 3 Impacts of Tourism on the Environment
Unit Six Tourism Resources and Management
Chapter 1 Hotel Classification Systems
Chapter 2 Management of World heritage Sites
Chapter 3 General rights and duties of Aultrlia's Propietors of Tourism Activities and Attractions
Unit Senven Tourism Marketing
Chapter 1 Principles of Tourism Marketing
Chapter 2 Case Study on the Marketing of Singapore International Airlines
Chapter 3 SWOT Analysis of Yunnan's Tourism Sector
Unit Eitht Tourism Management
Unit Nine Tourism Planning
Unit Ten Studies of Anthropology of Tourism in China and the West
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