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商务英语

  • 作者:刘白玉 高新华
  • 出版社:苏州大学出版社
  • ISBN:9787811373004
  • 出版日期:2009年07月01日
  • 页数:209
  • 定价:¥29.00
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    内容提要
    《商务英语》具有以下显著特点:(1)语言规范:所有文章全部选自英美报刊。(2)内容全面:涵盖了商务英语的主要领域,可谓一书在手,各领域皆有。(3)既教书又育人:所有章节都有“名人名言”、“欢乐时刻”和“乐观向上”部分。据调查,现在不少大学生具有心理障碍,除了社会原因外,我们的教学也负有不可推卸的责任。通过日常的教学,循序渐进地培养学生的幽默感和乐观向上的人生观是《商务英语》的另一大特点。(4)案例式教学:每一章均有两个经典案例,引导学生参与。这打破了传统的、学生不喜欢的“填鸭式”教学方法,顺应了先进的教学理念,同时也符合世界流行的教学名言:Tell me,and l will forget;Show me,and I might remember;Involve me,and l will understand。(5)教辅材料齐全:作为一线教师,我们深知,教材与普通书籍的显著区别就是教材要“便于教师教学”。为此,我们编写了完整的教辅材料——全部练习答案、全书的PPT课件、5套试题。
    文章节选
    this foresight doesn't extend to "biological capital". gdp neither recognizesnatural resources as capital nor accounts for their depreciation. as a result, acountry could come close to exhausting its resources and irreparably damage itscapacity for future growth before the problem is recognized in the accounts. forexample, the depletion of indonesia's forests might not reflect gdp until thatcountry can no longer export timber at the current rate.
    repetto of the world resources institute shows how gdp can send falsesignals to policy-makers by treating natural resources as free and unnecessary torenew. he asks his readers to consider the following hypothetical example:should a farmer cut and sell the timber in her woods to raise money for a newbarn? would she be better off? most of us would answer yes, if the value of thebarn was greater than that of the timber.
    no such calculation is made in figuring gdp. nowhere is the loss——even if it'sa temporary loss——of
    目录
    chapter 1 introduction to economics
    section a gdp and green gdp
    section b what is money?
    background information
    notes
    exercises
    case study
    stay positive
    supplementary reading
    chapter 2 trade barriers
    section a lack of trade barriers of internet
    section b how free trade benefits americans
    background information
    notes
    exercises
    case study
    stay positive
    supplementary reading
    chapter 3 international settlement
    section a export payment terms
    section b a typical international trade transaction by lc
    background information
    notes
    exercises
    case study
    stay positive
    supplementary reading
    chapter 4 international marketin
    section a global st

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