本教程为普通高等教育“十一五”**级规划教材,选材涵盖当今国际经济贸易和商务的重要领域,时效性强、典型性高,语言地道。
教程板块设计突出国际商务知识的传授与英语技能提高的有机结合,注重培养学生的实际应用能力。每个单元**讨论、分析一个商务专题,由“导入活动”、“阅读活动”、“商务交流”和“专业扩展”四部分组成。各部分内容的设计和编写坚持了操作性与挑战性并重的原则,以保持学生的学习热情和自觉实践的积极性。其中的“商务交流”板块围绕单元主题,参照各种真实的商务交际情景,为学生设计了灵活多样的商务英语口头与书面交际的任务,是本教程的一大特色。
本教程适合大学商务英语专业的学生及BEC(Business English Certificates)等商务英语考试的备考人员使用。

Unit One Business Leadership
Leadin
Reading: When Its Time to Think Again
Business Communication
Relevant Extension
Unit Two Communication
Leadin
Reading: Employees Want to Hear It “Straight” from the Bosss Mouth
Business Communication
Relevant Extension
Unit Three Teamwork
Leadin
Reading: Executives Must Pull Together like Rowers in the Boat Race
Business Communication
Relevant Extension
Unit Four Customer Service
Leadin
Reading: Customer Service Champs
Business Communication
Relevant Extension
Unit Five Innovations
Leadin
Reading: Businesses Must Learn to Let Go
Business Communication
Relevant Extension
Unit Six Human Resources
Leadin
Reading: The Search for Talent
Business Communication
Relevant Extension
Unit Sever Business Crisis
Leadin
Reading: Why Good Times Are the Most Dangerous
Business Communication
Relevant Extension
Unit Eight Business Ethics
Leadin
Reading: Integrating Ethics at the Core
Business Communication
Relevant Extension
Unit Nine International Trade
Leadin
Reading: Exports Are Giving the Economy a Surprise Lift
Business Communication
Relevant Extension
Unit Ten Globalization
Leadin
Reading: Emerging Giants
Business Communication
Relevant Extension
附录1 Glossary
附录2 Phrases & Expressions