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物流英语

  • 作者:欧阳斌 张耀平
  • 出版社:清华大学出版社
  • ISBN:9787302220961
  • 出版日期:2010年03月01日
  • 页数:214
  • 定价:¥22.00
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    内容提要
    本教材涉及物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁店、配送**、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别等。附录A为国际物流单证样本,附录B为缩略语中英文注解。
    基本课文(Text)与对话(Role Play)均分为上下两部分,课文后有生词和短语注解(Newwords and Phrases)。案例研究(Case Study)部分供学生课外阅读,或者作为教师补充讲解的内容。每章后均有测试练习题,作为学生课外作业的内容,也可供课堂测验使用。 《物流英语》是物流专业学生的一门必修课程,旨在培养学生在物流实 践中的英语交流技能。本书共12章,主要内容有物流概念、供应链管理、物 流运输、第三方物流、零售供应链、连锁超市、配送**、多式联运、采购 管理、物流信息管理、客户服务、包装与条码识别。本书适合作为高职高专 类物流专业学生的专业英语或双语教学教材,也可作为市场营销、国际贸易 等专业学生的教材。
    目录
    Chapter 1 Logistics
    Text 1 What is Logistics?
    Role Play 1 Placing an Order
    Text 2 The Definition of Logistics
    Role Play 2 Deliveries and Suppliers
    Case Study Logistics at Wal-Mart
    Test
    Chapter 2 Supply Chain Management
    Text 1 Role of Logistics in the Supply Chain
    Role Play 1 Conversation with Forward Air President ( I )
    Text 2 What is Supply Chain Management?
    Role Play 2 Conversation with Forward Air President ( II )
    Case Study Future Trends in Supply Chain Management
    Test
    Chapter 3 Transportation
    Text 1 The Purpose of Transportation
    Role Play 1 UK Transportation Conversation
    Text 2 Definition of Transportation
    Role Play 2 Ground Transportation
    Case Study Yamato Transport Co., Ltd.
    Test
    Chapter 4 A Third Party Logistics Provider
    Text I What is Outsourcing?
    Role Play I Problems with a Client
    Text 2 Definition of Third Party Logistics
    Role Play 2 Sales Terminology
    Case Study How to Select a Third-Party Logistics Provider
    Test
    Chapter 5 Retailing Logistics
    Text 1 Retail Supply Chains
    Role Play 1 A Retail Conversation
    Text 2 Retailing Logistics in U.K.
    Role Play 2 Meeting with Customers
    Case Study Grampian Country Food Group
    Test
    Chapter 6 Chain Store
    Text 1 Standardization of the Operation of Chain Stores--An Opinion
    Role Play 1 British Food
    Text 2 Definition of Chain Stores
    Role Play 2 Bargaining at a Flea-Market
    Case Study McDonald's Corporation
    Test
    Chapter 7 Distribution Center
    Text 1 What Is a Distribution Center?
    Role Play 1 Target Distribution Center
    Text 2 Warehouse Management
    Role Play 2 Distribution Opportunities
    Case Study Turbocharged Warehouse & Distribution Center
    Test
    Chapter 8 Intermodal Transportation
    Text 1 Containerization-Past,Present and Future
    Role Play 1 Import and Export Business
    Text 2 The Nature of Intermodalism
    Role Play 2 The Economics
    Case Study International Transportation Operation
    Test
    Chapter 9 Procurement
    Text 1 Definition about Procurement
    Role Play 1 An Office in the University of Paisley
    Text 2 Application of Procurement Systems
    Role Play 2 An Office in the University of Paisley
    Case Study United Nations' Procurement Methods
    Test
    Chapter 10 Information Management
    Text 1 Logistics Information and Communication Technology
    Role Play 1 Using a Computer
    Text 2 Information Application
    Role Play 2 Hooking Up My Computer
    Case Study Use of EDI in the Supply Chain
    Test
    Chapter 11 Customer Service
    Text 1 Eight Rules for Good Customer Service
    Role Play 1 Customer Services ( I )
    Text 2 Developing a Logistics Service Quality Scale
    Role Play 2 Customer Services ( II )
    Case Study Back-to-back Supply Chain Services Is More Than Just Logistics
    Test
    Chapter 12 Packaging
    Text 1 Introduction to Packaging
    Role Play 1 The Packaging ( I )
    Text 2 Packaging Types
    Role Play 2 The Packaging ( II )
    Case Study Coca-Cola Company
    Test
    Appendix A Logistics Documents
    Appendix B Abbreviations
    Reference

    与描述相符

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