为培养高职高专学生的职业能力和技能,本书遵循实用性、可操作性原则,结合外经贸业务的特点,选材力求实用、新颖。全书分为6个项目,共14个单元。项目一介绍商务英语函电的基本写作要素及如何建立业务关系;项目二介绍价格谈判,包括询盘、报盘、还盘和受盘;项目三介绍合同签订;项目四介绍付款方式;项目五介绍合同履行;项目六介绍后续管理,包括申诉与理赔,以及解决商事争端。每个单元末尾都附有适量的练习题和综合实训题,以帮助学生巩固所学内容。本书*后还配有总复习题,以便读者在完成本书学习后进行自我检测。 本书提供电子课件、教学大纲、习题集及参考答案、模拟试卷等配套资料,索取方式参见“配套资料索取说明”,本书还有配套的精品课程网站,供读者学习时参考。
本书适合高职高专商务英语专业、国际贸易专业、国际商务专业、涉外文秘专业等学生使用,也可供从事国际商事工作的人员参考使用。 商务英语函电_龙朝晖,马健美_人民邮电出版社_

ProjectⅠ Business Development
Unit 1 Introduction to English Business Letter Writing
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 2 Establishing Business Relations
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Project Ⅱ Price Negotiation
Unit 3 Enquiry
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Available the following Integrative DVD GPS
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 4 Offer
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 5 Counter-offer
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 6 Acceptance of Orders
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Project Ⅲ Signing Contract
Unit 7 Sales Confirmation
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Project Ⅳ Payment
Unit 8 Terms of Payment
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 9 Letter of Credit
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Project Ⅴ Fulfillment of Contract
Unit 10 Packing
Knowledge Objective
Skill Objective
Warm up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 11 Shipment
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 12 Insurance
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Project Ⅵ Follow up Management
Unit 13 Complaints and Claims
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 14 Settlement of Dispute
Knowledge Objective
Skill Objective
Warm up
Business Situational Design
Specimen Letter
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
REVISION
参考答案
主要参考文献
配套资料索取说明

1.课程改革配套的教材,按工作流程、任务驱动、项目教学,角色扮演进行模块教材设计
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