本书旨在以案例分析为引导,以商务理论知识为基础,让学习者学习丰富的商务知识,培养学习者的跨文化沟通能力。本书共分为8章:文化与跨文化沟通;文化类型;言语交际;非言语交际;书面沟通;商务礼仪;跨文化商务谈判;如何处理跨文化商务沟通中的冲突。
本书适用于商务英语专业的学生,还可作为从事国际商务工作人员的重要参考资料。 跨文化商务沟通_刘琴_武汉理工大学出版社_

Cross cultural Business CommunicationContentsContents
Chapter OneCulture and Intercultural Communication
Ⅰ.Culture
1.1The Definition of Culture
1.2The Characteristics of Culture
Ⅱ.Communication
2.1The Definition of Communication
2.2The Communication Process
Ⅲ.Business Communication
3.1The Definition of Business Communication
3.2The Structure of Business Communication
Ⅳ.Intercultural Communication
Chapter TwoCultural Patterns
Ⅰ.Hall’s High context and Low context Orientations
Ⅱ.Kluckhohn and Strodtbeck’s Value Orientations
2.1Human Nature
2.2Humankind and Nature
2.3Sense of Time
2.4Activity
2.5Social Relationship
Ⅲ.Hofstede’s Cultural Dimensions
3.1Individualism versus Collectivism
3.2Uncertainty Avoidance
3.3Power Distance
3.4Masculinity versus Femininity
3.5Long term versus Short term Time Orientation
Chapter ThreeVerbal Communication
Ⅰ.Understanding Language
Ⅱ.The Relationship between Language and Culture
2.1The Influence of Culture on Language
2.2The Influence of Language on Culture
Ⅲ.Meanings of Words
3.1Defining Denotational Meaning and Connotational Meaning
3.2Culturally Loaded Words
Ⅳ.Discourse Patterns and Thought Patterns
4.1Parataxis V.S.Hypotaxis
4.2Subjective V.S.Objective
4.3Deductive V.S.Inductive
4.4Linear V.S.Nonlinear
Chapter FourNonverbal Communication
Ⅰ.The Definition of Nonverbal Communication
Ⅱ.Nonverbal Communication and Culture
Ⅲ.Functions of Nonverbal Communication
Ⅳ.Elements of Nonverbal Communication
4.1Kinesics
4.2Proxemics
4.3Chronemics
4.4Paralanguage
4.5Silence
4.6Clothing
Chapter FiveWritten Communication
Ⅰ.Four Keys to Effective Writing
1.1Identifying Your Audience
1.2Establishing Your Purpose
1.3Formulating Your Message
1.4Selecting Your Tone
Ⅱ.Practical Writing
2.1How to Write a Letter?
2.2How to Apply for an Ideal Job?
2.3How to Write a Report?
2.4How to Write a Memo?
Chapter SixIntercultural Business Etiquette and Protocol
Ⅰ.The Importance of Appropriate Etiquette and Protocol
Ⅱ.Cultural Difference in Business Etiquette and Protocol
2.1Initial Business Relationships
2.2Social Entertainment
2.3Gift giving Etiquette
2.4Conversation Taboos
Chapter SevenIntercultural Business Negotiation
Ⅰ.Understanding Negotiation
1.1The Definition of Negotiation
1.2Intercultural Negotiation Variables
Ⅱ.Intercultural Negotiation Process
2.1Pre negotiation Stage
2.2Face to face Negotiation
2.3Post negotiation
Ⅲ.Cross cultural Negotiations (Different Negotiation Styles)
3.1Chinese Styles of Negotiation
3.2U.S.Approaches to Negotiation
3.3Japanese Styles of Negotiation
Ⅳ.Intercultural Negotiation Strategies
Chapter EightManaging Intercultural Conflicts
Ⅰ.The Problems in Intercultural Communication
1.1The Complexity in Intercultural Communication
1.2The Conflicts in Intercultural Business Communication
Ⅱ.The Steps Eliminating Intercultural Business Communication Barriers
References