本书为“十二五”职业教育**规划教材,浙江省首届普通高校新形态教材,也是省级精品课程“外贸英语函电”的配套教材;是根据高等职业教育“强化技能,贴近岗位”的特点和要求,在第2版基础上修订而成的。本书内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。

目录 第 3版前言 Chapter 1 Fundamentals of Business Communication 1 1 1 Letters 2 1 2 Faxes 8 1 3 E-mails 12 1 4 Other Commonly Used Methods of Communication 16 Additional Reading 19 Common Errors Made by Students 21 Vocabulary 21 Supplementary Vocabulary for Garments 22 Exercises 23 Chapter 2 Establishing Business Relations 26 Case Study 27 Additional Reading 39 Common Errors Made by Students 41 Vocabulary 42 Supplementary Vocabulary for Toys 43 Notes to Text 43 Exercises 46 Chapter 3 Business Negotiations 48 3 1 Enquiries and Replies 49 3 2 Offers 54 3 3 Counter Offers and Re-counter Offers 59 3 4 Acceptance 68 Additional Reading 69 Common Errors Made by Students 75 Vocabulary 75 Supplementary Vocabulary for Arts & Crafts 77 Notes to Text 77 Exercises 85 Chapter 4 Sending Samples 89 Case Study 90 Additional Reading 98 Common Errors Made by Students 100 Vocabulary 101 Supplementary Vocabulary for Hardware Products 102 Notes to Text 103 Exercises 106 Chapter 5 Signing a Contract 108 Case Study 110 Additional Reading 121 Common Errors Made by Students 125 Vocabulary 126 Supplementary Vocabulary for Electrical Appliances 127 Notes to Text 128 Exercises 131 Chapter 6 Terms of Payment 134 6 1 Payment 135 6 2 Urging Establishment of L/C 141 6 3 L/C Amendment and Extension 144 Additional Reading 148 Common Errors Made by Students 152 Vocabulary 152 Supplementary Vocabulary for Mechanic Products 153 Notes to Text 154 Exercises 159 Chapter 7 Packing 162 Case Study 162 Additional Reading 172 Common Errors Made by Students 174 Vocabulary 175 Supplementary Vocabulary for Electronics 175 Notes to Text 176 Exercises 178 Chapter 8 Insurance 180 Case Study 180 Additional Reading 187 Common Errors Made by Students 189 Vocabulary 189 Supplementary Vocabulary for Lights 190 Notes to Text 191 Exercises 194 Chapter 9 Shipment 197 Case Study 197 Additional Reading 208 Common Errors Made by Students 210 Vocabulary 210 V 外贸英语函电 Supplementary Vocabulary for Mould Products 211 Notes to Text 211 Exercises 212 Chapter 10 Complaints and Claims 214 Case Study 215 Additional Reading 224 Common Errors Made by Students 226 Vocabulary 226 Supplementary Vocabulary for Chemical Products 227 Notes to Text 228 Exercises 230 附录 233 附录 A Frequently Used Country / Area Codes 233 附录 B Commonly Used Telex Abbreviations 235 附录 C Useful Tools for Foreign Trade 239 附录 D Different Company Names by Country 239 附录 E Specimen E-mails for Cross-Border Electronic Commerce 241 参考文献 246