《金砖 **电子商务发展报告（2018）》英文版，由上海社会科学院经济研究所和联合国工业发展组织（UNIDO）联合编写。 近几年来，电子商务的快速增长令全球瞩目，电子商务的发展对经济和就业的作用及影响日益突出。本报告在完整分析电子商务的现状和发展特征的基础上，探讨了金砖各国及其他一些**如柬埔寨、埃塞俄比亚、英国、墨西哥、奥地利在电子商务发展进程中面临的问题及挑战。在全球贸易标准和贸易协定谈判日益复杂、利益冲突日益尖锐的背景下，报告也对这些**如何促进电子商务和中小企业发展提出了政策建议。

Part I Overview of Global E-Commerce 1 Current Status of Global E-Commerce 1.1 Current status of connectivity and ICT infrastructure 1.1.1 Current status of connectivity 1.1.2 Current status of ICT infrastructure 1.2 Current status of e-commerce 1.2.1 Business-to-business (B2B) 1.2.2 Online retail market (B2C and C2C) 1.2.3 Online-to-offline (O2O) 1.2.4 C2M (customer-to-manufacturer) and M2C (manufacturer-to-consumer) 1.2.5 New emerging e-business activities 1.3 Cross-border e-commerce 1.3.1 Market size 1.3.2 Regional distribution 1.3.3 Key players 1.3.4 Challenges 2 Global Trends in E-Commerce 2.1 Challenges to global e-commerce 2.1.1 Safety has become the main problem of e-commerce 2.1.2 The investment activity in global e-commerce shows a downward trend 2.2 Analysis of global e-commerce development trends BRICS Plus E-Commerce Development Report (2018) 2.2.1 The global e-commerce development growth trend is at a turning point 2.2.2 E-commerce has become increasingly unbounded 2.2.3 The global e-commerce will gradually shift to emerging regional markets 2.2.4 Combining emerging technology, data drive and O2O to set up future models 2.2.5 Cross-border e-commerce will be greatly developed 2.3 BRICS e-commerce markets 2.3.1 BRICS countries are playing an increasingly important role in global e-commerce development 2.3.2 BRICS e-commerce will benefit from the increasing number of Internet users 2.3.3 The online retail transaction volume in BRICS countries is booming Part II Country-Specific Analysis on E-Commerce Development in BRICS Plus Countries 3 Brazil E-Commerce Development Report 2018 3.1 Current status of connectivity and ICT infrastructure 3.1.1 Internet penetration 3.1.2 Connectivity and connection speed 3.1.3 Fixed-broadband subscription 3.1.4 Mobile broadband subscription 3.2 Domestic e-commerce market 3.2.1 Trend analysis of sub-market in domestic e-commerce 3.2.2 Key players in the e-commerce ecosystem 3.3 Cross-border e-commerce 3.4 E-commerce regulation and law 3.5 Challenges and recommendations 3.5.1 Problems and challenges 3.5.2 Strategies and recommendations 3.6 Micro and SMEs (MSMEs) and e-commerce 3.6.1 MSME landscape in the country 3.6.2 E-commerce challenges for MSMEs 3.6.3 Existing support for MSMEs e-commerce activities 4 Russia E-Commerce Development Report 2018 4.1 Current status of connectivity and ICT infrastructure 4.1.1 Internet penetration 4.1.2 Connectivity and connection speed 4.1.3 Fixed-broadband subscription 4.1.4 Mobile cellular subscription 4.2 Domestic e-commerce market 4.2.1 Trend analysis of sub-market in domestic e-commerce 4.2.2 Key players in the e-commerce ecosystem 4.3 Cross-border e-commerce 4.3.1 Import/export statistics 4.3.2 Major trade partners 4.3.3 Business category and model 4.3.4 Cross-border-related issues and challenges 4.4 E-commerce regulation and law 4.4.1 Domestic e-commerce laws and regulations 4.4.2 Government policies and initiatives to support e-commerce 4.4.3 International trade agreement 4.5 Challenges and Recommendations 4.5.1 Problems and challenges 4.5.2 Strategies and recommendations 4.6 Micro and SMEs (MSMEs) and e-commerce 4.6.1 MSME landscape in Russia 4.6.2 E-commerce challenges for MSMEs 4.6.3 Existing support for MSMEs e-commerce activities 4.7 Outlook and policy recommendations of e-commerce cooperation among BRICS Plus countries 4.7.1 Common problems and challenges for BRICS Plus countries 4.7.2 Potential of e-commerce cooperation among BRICS Plus countries 4.7.3 Promotion of dialogue to improve the business environment 4.7.4 Facilitation of cross-border e-trade and the digital economy 4.7.5 Cooperation with international organizations to prioritize e-commerce development needs 5 India E-Commerce Development Report 2018 5.1 Current status of connectivity and ICT infrastructure 5.1.1 Internet economy statistics-present and future 5.1.2 India’s drive for a cashless economy 5.1.3 Subscription data (as on September, 2017) 5.1.4 Connectivity and connection speed 5.2 Domestic e-commerce market 5.2.1 Indian e-commerce landscape 5.2.2 Trend analysis of sub-market in domestic e-commerce 5.2.3 New emerging e-business activities and strategies 5.2.4 Key players and associated technology theme 5.3 Cross-border e-commerce 5.3.1 Indian shoppers’ characteristics 5.3.2 Indian e-commerce companies have started to explore cross-border expansion plans 5.4 E-commerce regulation and law 5.4.1 Consumer protection 5.4.2 Payments 5.4.3 Contracts-validity of online contracts 5.4.4 Authentication and Identification 5.4.5 Privacy and data protection 5.4.6 IPR 5.4.7 Taxation 5.4.8 Equalization levy 5.4.9 Investment 5.4.10 Digital payments ecosystem on an upswing in India 5.5 Challenges and recommendations 5.5.1 Disruptions of existing business models often pose significant perception challenges 5.5.2 Internet access limited 5.5.3 Growing competition 5.5.4 Security 5.6 Micro and SMEs (MSMEs) and e-commerce 5.6.1 SME landscape in India 5.6.2 Initiatives to support MSMEs 5.6.3 E-commerce challenges for MSMEs ..........