本书采用项目教学思想，强调理论知识与技能操作的融合，任务体验以真实环境操作和案例分析为主，强化学生实践操作的能力，融“教、学、做”于一体。本书主要包含走近电子商务、互联网知识与工具、体验电子商务交易模式、电子商务**及支付、网络营销、电子商务物流6 个项目，18 个任务。各个项目均穿插有案例分析、案例导入、想一想、知识拓展等课堂互动，课后设有项目小结、练习与自测、思政课堂。本书还配有电子课件和微课资源，请登录华信教育资源网免费下载。本书可作为职业院校电子商务类相关专业教学用书，也可作为电子商务行业从业人员的自学用书。

项目1 走近电子商务·························································································（1） 任务1.1 感知电子商务·······················································································（3） 任务1.2 电子商务初探····················································································.（15） 项目小结········································································································.（22） 练习与自测·····································································································.（23） 项目2 互联网知识与工具·······��·······································································.（25） 任务2.1 计算机和互联网基础知识·····································································.（27） 任务2.2 常用计算机和互联网工具·····································································.（37） 项目小结········································································································.（76） 练习与自测·····································································································.（76） 项目3 体验电子商务交易模式·······································································.（79） 任务3.1 B2C 交易模式····················································································.（81） 任务3.2 B2B 交易模式····················································································.（90） 任务3.3 C2C 交易模式····················································································（102） 任务3.4 O2O 交易模式····················································································（118） 任务3.5 其他电子商务交易模式········································································（129） 项目小结········································································································（139） 练习与自测·····································································································（140） 项目4 电子商务**及支付···········································································（143） 任务4.1 电子商务**认证与法律法规·······························································（145） 任务4.2 网上银行··························································································（157） 任务4.3 电子支付方式····················································································（163） 练习与自测·····································································································（172） 项目5 网络营销·····························································································（173） 任务5.1 网络营销概述····················································································（175） 任务5.2 网络信息收集与发布···········································································（184） 任务5.3 网络广告··························································································（194） 项目小结········································································································（203） 练习与自测·····································································································（203） 项目6 电子商务物流······················································································（205） 任务6.1 电子商务物流概述··············································································（207） 任务6.2 物流包装··························································································（215） 任务6.3 物流业务··························································································（221） 项目小结········································································································（229） 练习与自测·····································································································（229）