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环球商务英语教程2
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环球商务英语教程2

  • 作者:(美国)布莱克韦尔 陈雪翎 李恒平
  • 出版社:华东师范大学出版社
  • ISBN:9787561757536
  • 出版日期:2008年01月01日
  • 页数:139
  • 定价:¥29.90
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    内容提要
    《环球商务英语教程2》专门为非英语**学习者掌握商务英语表达而编写。供高等学校本、专科学生,商务英语培训学校、外企、跨国公司涉外工作的学习者使用。
    《环球商务英语教程2》所选听力材料、阅读素材、案例、图表、数据均源于跨国公司真实材料。跨文化语境的商务英语设计帮助学习者了解全球各国或地区不同的文化背景和商务习俗知识。
    文章节选
    Global Links: English for International Business is a three-level course that teaches the basic language and grammar structures needed to communicate in business: It is designed for adult students on the false beginner, low-intermediate, and intermediate levels who are employed as executives or are studying to enter the business world in that capacity. Global Links covers all four language skills, with special emphasis on the speaking and listening skills that managers need in international business.
    FOCUS AND APPROACH
    The goal of Global Links is to teach students the English they will need to communicate effectively in a professional environment. Students learn key vocabulary, social language, and structures through a progression of models and practice activities. Key language is recycled from module to module and unit to unit. Realistic tasks provide opportunities for students to produce the language they will need in common business situations.
    Global Links is designed to meet the specialized needs of businesspeople and the instructors who teach them. Its modular design can flexibly accommodate students who are executives or managers and whose busy schedules may cause them to attend class irregularly. Although units are sequenced and reinforce previous learning, each can stand on its own. Within each unit, content is organized into self-contained twopage modules so that each lesson can be completed in a single class.
    目录
    框架与语言点安排顺序
    致谢
    前言
    Unit 1 谈论你所在的公司
    Unit 2 展开对话
    Unit 3 安排会面及日程
    Unit 4 取得成功
    Unit 5 业绩提升
    Unit 6 描述过程
    Unit 7 团队合作
    Unit 8 应对变化
    Unit 9 客户和顾客
    Unit 10 公司目标
    Unit 11 描述并比较产品
    Unit 12 管理面临的挑战
    Unit 13 动力和生产力
    Unit 14 广告策略
    活动材料
    口语活动
    语言点小结
    词汇
    课文译文
    商务英语实用表达II
    ……

    与描述相符

    100

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