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新经济管理英语

  • 作者:朱煜明
  • 出版社:西北工业大学出版社
  • ISBN:9787561230138
  • 出版日期:2011年02月01日
  • 页数:345
  • 定价:¥36.00
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    内容提要
    朱煜明主编的《高等院校十二五规划教材:新经济管理英语》是为管理专业本科及MBA硕士研究生编写的专业英语教程。全书分为9个模块(Section)18个单元(Unit),其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面,选文语言规范准确,体裁多样。每个单元由精读、泛读、专业词汇注释、练习4部分组成。《高等院校十二五规划教材:新经济管理英语》采用模块化设计,与学生所学专业内容结合紧密,针对性强,能激发学习积极性。通过《高等院校十二五规划教材:新经济管理英语》的学习,学生可以有效地掌握经济、管理方面的专业词汇,提高阅读和写作能力。
    《高等院校十二五规划教材:新经济管理英语》除了用于管理和经济专业本科及MBA硕士研究生专业英语教材外,也可作为其他相关专业的专业外语教材,以及相关专业人士英语自学材料。
    目录
    Section 1 Management and Decision Making
    Unit 1 Management
    Part 1 Intensive Reading Managements New Paradigms
    Notes
    Part 2 Extensive Reading Gentlemen, This Is Football
    Notes
    Exercises
    Unit 2 Decision Making
    Part 1 Intensive Reading Introduction to Decision Making Methods
    Notes
    Part 2 Extensive Reading Elements of Decisions
    Notes
    Exercises

    Section 2 Economics
    Unit 3 The Outline of Economy
    Part 1 Intensive Reading Economics.The Foundation of Business
    Notes
    Part 2 Extensive Reading Ten Principle of Economics
    Notes
    Exercises
    Unit 4 The Outline of Economy
    Part 1 Intensive Reading Money.Introduction
    Notes
    Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars
    Notes
    Exercises

    Section 3 Organizational Behavior and Human Resource
    Unit 5 Organizational Behavior
    Part 1 Intensive Reading An Overview of Organizational Behavior
    Notes
    Part 2 Extensive Reading Global Organizational Behavior
    Notes
    Exercises
    Unit 6 Human Resource
    Part 1 Intensive Reading HR Management Contributes to Organizational
    Success
    Notes
    Part 2 Extensive Reading An Overview of Human Resource Management
    Notes
    Exercises

    Section 4 Marketing
    Unit 7 The Concept of Marketing
    Part 1 Intensive Reading What Is Marketing?
    Notes
    Part 2 Extensive Reading Swatehmobile:Is the Time Right forSmall Cars
    Notes
    Exercises
    Unit 8 International Marketing
    Part 1 Intensive Reading Global Marketing in the Twenty-First Century
    Notes
    Part 2 Extensive Reading Look Whos Stalking Wal-Mart
    Notes
    Exercises

    Section 5 Production and Operations Management
    Unit 9 Operations Management and Product Development
    Part 1 Intensive Reading Introduction to Operations Management
    Notes
    Part 2 Extensive Reading Product Development Process
    Notes
    Exercises
    Unit 10 Supply Chain Management and Quality Management
    Part 1 Intensive Reading Supply Chain Management
    Notes
    Part 2 Extensive Reading Quality Management and Jurans Legacy
    Notes
    Exercises

    Section 6 Strategic Management
    Unit 11 An Overview on Strategic Management
    Part 1 Intensive Reading The Strategic Management Process
    Notes
    Part 2 Extensive Reading Understanding Strategy
    Notes
    Exercises
    Unit 12 Industry Analysis
    Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy(Part I )
    Notes
    Part 2 Extensive Reading The Five Competitive Forces That Shape
    Strategy (Part II )
    Notes
    Exercises

    Section 7 Accounting and Financial Management
    Unit 13 Accounting
    Part 1 Intensive Reading A Review of Accounting
    Notes
    Part 2 Extensive Reading Management Accounting as Normal Social Science
    Notes
    Exercises
    Unit 14 Financial Management
    Part 1 Intensive Reading The Fundamental of Financial Management
    Notes
    Part 2 Extensive Reading Financial Performance and Goal Setting
    Notes
    Exercises

    Section 8 Project Management
    Unit 15 Project Management and Project Manager
    Part 1 Intensive Reading Introduction to Project Management
    Notes
    Part 2 Extensive Reading How to Be a Successful Project Manager
    Notes
    Exercises
    Unit 16 Project Planning
    Part 1 Intensive Reading Planning Fundamentals
    Notes
    Part 2 Extensive Reading Project Management of Unexpected Events
    Notes
    Exercises

    Section 9 Information Management
    Unit 17 Framework of Information Management
    Part 1 Intensive Reading Towards a Framework for Information Management
    Notes
    Part 2 Extensive Reading Barriers to Information Management
    Notes
    Exercises
    Unit 18 Issues of Information Management
    Part 1 Intensive Reading Information Management
    Notes
    Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management
    Notes
    Exercises

    与描述相符

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