《新编商务英语精读学练考(4)》共有10个单元,每单元由自学指导与练习两大块组成。其中自学指导部分又包含学习目的、文化背景、语言点、课文结构分析及课文概述、语法知识、商务英语常用句型表达等内容。为了使学生更系统地掌握和巩固所学商务知识,我们还编写了两套综合测试卷供学生练习时使用。

Managing Diverse Cultures in Mergers
A corporate merger involves not only the merging of products, markets andother corporations between firms, but also a merging of cultures. It has beenfound that within 5 years, many mergers found serious deterioration in theperformance of the acquired companies, and almost one third of all acquiredcompanies are sold off and 90% of mergers fail to produce anticipated results.One of the major causes of these failures is cultural clash which may lead to abreakdown in communications, strong resistance to change, lack ofcommitment, and a destructive "us versus them" attitude. Cultural clash refersto the uncertainty, anxiety, fear, and tension which accompany the forcedunion of two dissimilar cultures.
There are four important dimensions upon which many cultures vary. Theyinclude social relationships, values and attitudes, education, and religion.Different culture has different interpretation of each item. That is to saycultural differences are responsible for cultural clash.Social Relationships
People in different societies organize their social relationships and activitiesin a manner that is consistent with their society's values, religions andeconomies. One example of how important this is occurred when a U.S. firmfound that a manager it hired to operate a plant in Taiwan had continuallydeterred his decision making to a subordinate. Apparently, the subordinate hadoutranked the manager during his military career and the U.S. managers hadfailed to take this social relationship into account. Multinational corporationscan minimize such mistakes by closely observing and organizing knowledgeabout the norms and forms of social organizations relevant to their internationaloperations. Also, managers need to assess the extent to which outside valuesand organizational forms can be successfully introduced into the host culture.Values and Attitudes
The values and attitudes of the people in a foreign culture ar
…… 《新编商务英语情读学练考(4)》是《新编商务英语精读(4)(学生用书)》的同步自学辅导练习用书。该书与《新编商务英语精读(4)(学生用书)》的内容紧密相连,并对《新编商务英语精读》课文结构、语法、商务英语专业词汇、习惯用语、商务运作的特点及主要功能进行了详细阐述。本书旨在帮助学生巩固和扩展商务知识,提高商务运作能力。
本书共有10个单元,每单元由自学指导与练习两大块组成。其中自学指导部分又包含学习目的、文化背景、语言点、课文结构分析及课文概述、语法知识、商务英语常用句型表达等内容。为了使学生更系统地掌握和巩固所学商务知识,我们还编写了两套综合测试卷供学生练习时使用。
该书内容丰富,选材新颖,商务知识介绍详实,难度适中,实用性强。不仅可以作为学习商务英语的辅导手册,还可以作为大学生学习商务知识的教材及教师教授《新编商务英语精读》的参考书。
该书主编为贾琰,副主编为周金洁、程欣。具体分工如下:
第1、9、10单元由贾琰编写;
第2、3、6单元由周金洁编写;
第4单元由焦蕾编写;
第5单元由陈晨、贾琰编写;
第7单元由程欣编写;+
第8单元由郭俊霞编写;
综合测试试题由杨丽娜编写。此外,杨丽娜还编写了第2单元部分内容。
贾琰负责编写思路、协调、统稿。整体审阅、校对、定稿、编辑也由贾琰负责。此外,贾琰还对第4单元及第6单元的部分内容进行了改写。
为使本辅导书内容更加充实,在编写过程中,编者参阅了大量相关教材及文献,并得到了许多同行、专家及高等教育出版社领导和编辑的热心帮助和指导,在此一并致谢。
由于编写时间仓促,经验不足,书中难免存在错误和不当之处,敬请同行及广大读者指正,不胜感激!

Unit 1 Advertisement
Unit 2 Business Communication
Unit 3 Organizational Culture
Unit 4 Family
Unit 5 Sightseeing
Unit 6 Public Relations
Unit 7 Modern Office
Unit 8 Production
Unit 9 Automobile
Unit 10 Insurance
Test 1
Test 2
Keys
Keys to Intensive Reading for Business English Book 4
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