本教材共12个单元,涵盖会计、金融、国贸、市场营销等方面的专业英语知识。每个单元由学习目标、两篇课文、拓展技能和信息扩展四部分组成。每篇文章均选自国内外知名网站、学术期刊和**著作,不仅语言地道、素材真实,还配有注释、专业词汇表和课后练习。练习形式多样,既包括专业词汇、阅读理解、英汉互译等基础知识练习,还设计商务情景下的口语及写作练习,使学生巩固经贸专业知识的同时,还能提升口语、阅读、写作、翻译等综合英语应用能力。本教材另配有练习的答案详解,读者可登录ftp:ftp.tup.tsinghua.edu.cn/下载使用。 本教材适合高等院校经济类和英语类专业本科生使用,也可供广大英语爱好者参考使用。

Chapter 1 Enterprise Organizations1 Text A The Organizational Structure of a Company2 Text B Why Is a Start-up Worth $1 Billion Called a Unicorn?10 Developing Skills15 Extended Information17 Chapter 2 Human Resources21 Text A Regular Employees’ Feedback on Replacing the Annual Review22 Text B The Role of HR in International Business Expansion 30 Developing Skills34 Extended Information35 Chapter 3 Product and Price39 Text A Marketing Mix—Price and Pricing Strategy40 Text B How to Price Your Product48 Developing Skills52 Extended Information54 Chapter 4 Financial Reports 57 Text A How to Decode Your Company’s Financial Statements58 Text B How to Quickly and Effectively Read an Annual Report 66 Developing Skills71 Extended Information72 Chapter 5 Auditing 75 Text A Audit76 Text B Accounting vs Auditing: What’s the Difference? 84 Developing Skills88 Extended Information 89 Chapter 6 Customer Value and Buying Behavior 93 Text A MexiCoke 94 Text B Nine Emotional Triggers to Influence Customer Buying Behavior 101 Developing Skills 105 Extended Information 107 Chapter 7 Market Research and Expansion 111 Text A Utilizing Market Research in Geographic Expansion 112 Text B Advantages and Disadvantages of Doing Market Research Before Starting a Business 120 Developing Skills 124 Extended Information 125 Chapter 8 Cooperation and Competition129 Text A Africa’s Beef with America 130 Text B More Than Just Tea, China Brews New Success Story137 Developing Skills 141 Extended Information 142 Chapter 9 Investment 147 Text A Liquidity in Bond Markets 148 Text B Start Investing in Your 20s 155 Developing Skills 159 Extended Information 161 Chapter 10 Money163 Text A What Is Money? Why Do We Use Money? 164 Text B China Creates Its Own Digital Currency, a First for Major Economy172 Developing Skills178 Extended Information 179 Chapter 11 Payment and Settlement 181 Text A Global Payment Regulations and How They Need to Change 182 Text B E-CNY Signals Digitalization to “Connect Everything” 190 Developing Skills 195 Extended Information 197Chapter 12 Business Ethics199 Text A Protect Your Company or Your Cousin? 200 Text B Amazon’s Antitrust Paradox207 Developing Skills 211 Extended Information 212