本书描述了在全球化过程中,跨国公司(MNC)如何进行战略规划,战略管理与控制,以及对进入不同**,选择不同的发展策略及组织结构。书中介绍了MNC如何通过与东道国企业联盟来规避各国政治风险,并给出了跨国管理控制技术。本书以丰富的案例及图表对国际战略管理作了详实的论述。全书共分五章:全球化;战略规划与执行;进入策略与组织结构;政治风险、政府关系与联盟;管理决策与控制。
本书适用于MBA学生、企业管理者、战略管理研究者及对国际战略管理感兴趣的读者。

CHAPTER 1 Globalization and Worldwide DeandUe velopments
Objectives of the Chapter
The WORLD of BusinessWeek:Software
Introduction
Globalization and Internationalization
Globalization,Antiglobalization,and Global Pressures
Global and Regional Integration
Trends in Internatmhal Investment and Trade
Economic Performance and Issues of the Major
Regions
NORTH America
South America
Europe
Asia
Other Developing and Emerging Countries
The World of BusinessWeeK——Revisited
Summary of Key Points
KeyTerms
Review and Discussion Questions
Answers to the In-Chapter Quiz
Internet Exercise:Franchise Opportunities at McDonald‘s
In the International Spotlight:India
You Be the International Management Consultant
Here Comes the Competition
CHAPTER 2 Strategy Formulation and Imple mentation
objECTIVEA of the Chapter
he Wbdd of BusinessWeeka Ford Learns the LeSSollS Of Luxury
Strategic Management
The Growing Needfb,Strateg@Management
Benefits ofStrategic Plannin
Approaches to Formulating and Implementing Strategy
Global vs Regional Strategies
thee Basic Steps in Formulating Strategy
Environmental Scannin
Internal Resource Analysis
Goal Settingfor Strategy Formulation
Strategy Implementation
Location Considerations for Implementation
The Role of the FunctionalAreas in Implementation
Specialized Strategies
Strategies for Emerging Markets
Entrepreneurial Strategy and New Ventures
The World of Business WeekmRevisited
Summary of Key Points
KeyTerms
Review and Discussion Questions
Intemet Exercise:Dropping In on Dell Computer
In the International Spotlight:Poland
You Be the International Management Consultant:Go East,YOUng People,Go East
CHAPTER 3 Entry strategies and organizational stuctures
CHAPTER 4 Managing political risk,government relations,and alliances
CHAPTER 5 Management decision and control
Endotes
Glossary