世界在变小,企业在变大。全球经济一体化使跨国经营与多文化管理的重要性突现。这是机遇,也是挑战。本书运用精辟的论述和丰富的案例,为读者诠释了国际管理的真谛。本书的前三版已为20多个**近200所大专院校采用,反响极大。此版为2000年*新版,更新并增添了许多内容及来自亚洲的*新案例,堪称一本真正意义上的“国际化”管理教材。
读者对象:工商管理硕士(MBA)及相关专业的本科生、研究生,从事国际商务活动与研究的各界人士。

PARTⅠ
TEXT
1 The Lnternationalization Process
2 The Global Business Environment
3 The World of International Trade
4 Managing Export Operations
5 Global Sourcing Strategy:R&D,Manufacturing,and Marketing Intertaces
6 Licensing
7 The Design and Management of International Joint Ventures
8 International Strategy Formulation
9 The Impact of Globalization on the Organiszation of Activities
10 The Evolving Multinational
11 The Global Manager
12 Managing Government Intervention
13 Global Leadership
PARTⅡ
CASES ON INTERNATIONALIZATION
14 LEO Electron Microscopy Ltd:A Zeiss-Leica Cooperation
15 Kenny Rogers Roasters in China
16 Palliser Furniture Ltd
17 Neilson Internationalin Mexico
18 Selkirk Group in Asia
19 Russki Adventures
20 Samsung China:the Introduction of Color TV
21 Cameron Auto Parts(A)-Revised
22 Hush Puppies Chile
23 Technophar in Viet Nam
24 Nora-sakari:A Proposed Joint Venture in Malaysia
25 Mercedes Comes to Alabama
26 Where Have You Been?An Exercise ot assess Your Expaosure of fhe Rest ofthe World,sPeoples
27 HCM Beverage Company
28 Wil-Mor Technologies,Inc
PARTⅢ
MULTINATIONAL MANAGEMENT
29 Matra-Ericsson Telecommunications1990
30 Toppan Moore
31 Black & Decker-EasternHemisphere and the ADP Initiative(A)
32 GLOBAL Enterprises,Inc
33 Honeywell Inc.and Global Research & Development
34 Hilti Corporation (A)
35 Bristol Compressors,Asia-pacific
36 Matsushita Electric Industrial Ltd.Europe:Sales and Marketing,1994
37 DSL de Mexico S.A.deC.V.
38 Larson in Nigeria-1994
39 Mabuchi Motor Co.,Ltd.
40 Scotch-Brite(3M)
41 Enron Development Corporation
42 Crisisat Renault:The Vilvoorde Plant Closing(A)
43 The Brent Spar Platform Controversy(A)
Name Index
Subject Index