本书收录的商务英语核心词汇,涉及生产、营销、销售、全球贸易、金融、客户服务等领域。

Introduction寮曡█Topic 1 The Changing World鍙樺寲涓殑涓栫晫 1.1 IT淇℃伅鎶€鏈? 1.2 The Communications Revolution閫氫俊闈╁懡 1.3 The tnternet鍥犵壒缃? 1.4 Globalization鍏ㄧ悆鍖? 1.5 Ways of Working宸ヤ綔鏂瑰紡Topic 2 Business and Businesses鍟嗕笟涓庝紒涓? 2.1 Business and Businesses鍟嗕笟涓庝紒涓? 2.2 Industries and Sectors琛屼笟鍜岄儴闂? 2.3 Starting Up鎶曚骇 2.4 Corporate Structure and Legal Status浼佷笟缁撴瀯鍜屾硶寰嬪湴浣? 2.5 Business Strategy缁忚惀鎴樼暐Topic 3 Global Trading鍏ㄧ悆璐告槗 3.1 International Trade鍥介檯璐告槗 3.2 World Economy涓栫晫缁忔祹 3.3 Competition绔炰簤 3.4 Global Brands鍥介檯鍝佺墝 3.5 The International Marketing Mix鍥介檯甯傚満钀ラ攢缁勫悎Topic 4 Sustainable Development鍙寔缁彂灞? 4.1 Ethical Consumerism鑹煡娑堣垂 4.2 Corporate Responsibility浼佷笟璐d换 4.3 Business Environment鍟嗕笟鐜 4.4 Fair Trade鍏钩璐告槗 4.5 Eco-tourism鐢熸€佹梾娓窽opic 5 Production鐢熶骇 5.1 Manufacturing and Production鍒堕€犲拰鐢熶骇 5.2 Product Development浜у搧寮€鍙? 5.3 Quailty Control璐ㄩ噺绠$悊 5.4 Innovation and New Production Methods鍒涙柊涓庢柊鐨勭敓浜ф柟娉? 5.5 Production Line and Robotics鐢熶骇绾垮拰鏈哄櫒浜烘妧鏈疶opic 6 Sales閿€鍞? 6.1 S