《全国高等院校商务英语精品教材•全国商务英语研究会**教材:新编商务英语综合教程2(第2版)》旨在寻求语言能力培养和商务英语知识学习的*佳结合点，即在培养学生英语能力的同时，熟悉各种商务活动，了解商务方面的知识。因此，《全国高等院校商务英语精品教材•全国商务英语研究会**教材:新编商务英语综合教程2(第2版)》为学生提供了许多商务方面的阅读材料，内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各领域，使学生在学习语言的同时，掌握必要的商务知识。在融语言知识，交际技能和商务知识于一体方面，本教材作了大胆的尝试。

Unit1
Sports and Business
Nike, from Small Beginnings to World Giant （Ⅰ）
What Role Does Sport Play in Business？
Nike, from Small Beginnings to World Giant （Ⅱ）
Complimenting
Unit2
Ownership
Types of Business Ownership
Is It the Most Competitive Ownership？
A Mixed Economy:The Role of the Market
Asking or Offering Favors
Unit3
Fashion
Fashion
Why Do We Follow Fashion？
Fashion Industry
Expressing Concern,Consolation and Encouragement
Unit4
Consumer Satisfaction
Bargains
Are You a Smart Bargain-hunter？
Why Reople Buy？
Complaining
Unit5
Management
Areas of Management
Skills & Abilities for Various Management Work
The Structure of a Company
Making Appointments
Unit6
Human Resource
Management
Human Resource Management
We Are Seeking a Human Resources Manager
Maslow's Hierarchy of Needs
Talking about Personal Interests
Unit7
Interview
How to Shine at a Job Interview
How to Succeed at a Job Interview
Types of Interview
Interviewing Peopte
Unit8
Trademark
What Is a Trademark？
Are You Familiar with Them？
Protecting a Trademark
Expressing Intention
Unit9
Successful Businessmen
Focus on Douglas lvester, CEO of Coca-Cola
Do You Ha\re What It Takes toSucceed？
Matsushita; The World's Greatest Entrepreneur？
Agreeing and Disagreeing
Unit10
Successful
Businesses
Nokia: Voice from Finland
We Have Got a Lot of Decisions to Make！
Canon: Sixty Years of Progress
0Asking for and Giving Opinions
The Future Expressions
Football and Basketball Catalogue
Brand Image
The Passive Voice of Verbs
Company Relationship
Joint Venture
Adjectives Used to
Describe Clothing
Bar Graphs
The Fashion Industry
Subjunctive Mood of Verbs （1）
Advertisement of Bargains
Consumer Satisfaction/Dissatisfaction
Subjunctfve Mood of Verbs （2）
Company Organization
Levels of Management
A Review of Verbs
Performance Appraisal Form
P1ural Forms of Nouns
Curriculum Vitae and Application Letters
How DO You Handle Trick Questions？
Subject and Verb Agreement （1）
Casa Study
Selecting Brand Names
Describing Character
Case Study —— Economic
Status for Investment
Leadership Lassons for
the 21st Cantury
Subiect and Verb Agreement （2）
A Comparison of Two Businesses
DMsion of Economic Activities